The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Next, you’ll learn how to develop a target account list that aligns with your objectives. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C.

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Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

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The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads.

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Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. Reports from Google or Marketo are no longer enough.

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Top of Funnel Account Based Marketing ABM Lead Ranking 164

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. So why aren’t more people talking about B2B data at Marketo Marketing Nation?

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Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. and the higher the score the more engaged the buyer.

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Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. Additionally, using D&B data, the team created custom blocks personalized by region and industry to better target users with relevant content.

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NuSpark Consulting

JANUARY 21, 2012

Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Demand Generation and Lead Process. Matt Bailey.

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Adobe Experience Cloud Blog

MARCH 30, 2017

Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. Have you spoken with your personas lately? Hey there, persona hoarder. Why is that?

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Planning Buyer Personas Marketo Thought Leadership 48

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Through using a marketing automation software, you can create fixed campaigns that work within various buyer personas. Lead Generation Campaigns. It’s all about narrative consistency.

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Adobe Experience Cloud Blog

MARCH 29, 2019

Instead of reacting to leads that are interested in products, marketing needs to catch up and align with sales by proactively selling into accounts that are a great fit for the brand. Additionally, they are catering messaging and personalization towards buying groups and personas, instead of individuals. Recommended Solution.

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Leadspace

MARCH 26, 2018

According to The State of Account-Based Marketing , some 70% of B2B marketers interested in ABM are either still just “considering” it, or dithering at the “Early Stage” of ABM implementation (which hardly sounds like true ABM at all: “some basic management, targeting, and measurement at an account level.”).

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The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Spear is a Marketo agency partner.) “A

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ANNUITAS

MAY 13, 2021

Why take this strategic Demand Process approach to go-to-market in an enterprise environment? Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. They have built personas and conducted market research. Let us know if you’d like to connect.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2017

A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. At Marketo, we have team members who are dedicated to verticals of interest. Identify Your Personas. How are they different from the personas in other segments?

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Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

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The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

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Heinz Marketing

SEPTEMBER 28, 2021

Before you get started with Lead Scoring, you do need to have a few things in place first to set you off on the right foot: You need to have a defined target market, ideal customer profile, and target personas. Your demo request form may generate high quality leads, but your content syndication platform may not.

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Tony Zambito

JANUARY 5, 2011

.  Understanding what buyers are doing in the lead generation to sales cycle gap is proving to be a competitive difference maker.   It also redefines marketing’s role in terms of just lead generation to that of working in tandem with sales through the entire end-to-end process of revenue generation and management. 

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Adobe Experience Cloud Blog

JULY 17, 2019

It’s enabled them to collaborate with sales and incorporate an account strategy into all their existing marketing efforts. Additionally, it’s enabled both teams to gather accurate account insights and find their ideal customers to create the right target account list. Say you’re targeting a healthcare account.

Account Based Marketing 132

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The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Tailoring email content automatically to demographic criteria like persona, industry, and company size, as well as where the prospect is in the sales cycle. • Comments welcome.

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Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Graduate from Personas to Personalization. Earning attention requires targeted, personalized communications. Sadly, it won’t.

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Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. We created separate nurtures tracks based on industry and buyer personas, and we have learned a lot of lessons along the way. Developing Personas for Intent-Based Marketing. Who are your top competitors?

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ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Data impacts so many different components of Demand Generation.

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ANNUITAS

FEBRUARY 27, 2014

So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution. You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads.

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The Point

DECEMBER 11, 2018

How can ABM best coexist with a more traditional funnel-based demand generation model? In the giddy, early days when solutions like Marketo first arrived on the scene, the reigning view was that the technology was all a company needed to solve their lead management and email marketing woes. And therein lies the first mistake.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. Putting off Buyer Personas. Not Actually Using Buyer Personas.

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Adobe Experience Cloud Blog

OCTOBER 3, 2018

Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. And if they’re not, they should be.). We use this approach across most teams.

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Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership. What a start!

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Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JULY 18, 2016

In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Generally, ABM is the way to go when you have a large target market with hundreds and thousands of prospects, and need to narrow down your focus to high-value accounts.

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Engagio

SEPTEMBER 20, 2021

We’ll focus on three things: Identifying and reaching target accounts. Figuring out who we want to target. Identifying and reaching target accounts. Odds are, you already have a list of accounts that you’re going after (and if you don’t, read all about how to make segmented account lists here !),

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Strategic-IC

JULY 1, 2020

So, what I wanted to start on today with you, really was, where do we re-begin as an Account-based marketing programme? I mean, most people have like target account lists. I think a lot of people do, come to us and say, "Hey, we've got these accounts." Are they using Marketo? Where would you start?

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Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. So fire them up and follow along with this post. Step 3 — Set up the play.

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Demand Generation Account Based Marketing ABM Buyer Personas 40

Only B2B

FEBRUARY 20, 2020

Focus on accounts that can give you higher ROI, meaning, accounts that can land you higher than average deals. Focus on accounts that perfectly fit your buyer persona. Meaning, you need to figure out your accounts pain points and see if your solution is a great fit. Assessing competitors customer base.

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Adobe Experience Cloud Blog

JANUARY 7, 2020

Step 1: Align on what accounts matter. We spend a considerable amount of time aligning on what accounts we should be targeting with marketing and outbound efforts. Once we align on account targeting, we adjust our digital media accordingly.

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LeanData

NOVEMBER 21, 2016

My example of an ABM campaign will be based out of Marketo. Step 1 — Build your target account list. The next step was to push all the leads and contacts associated with those target accounts into our ABM campaign. So fire them up and follow along with this post. Step 2 — Segment the relevant stakeholders.

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