SmartBug Media

APRIL 28, 2021

Are you thinking about using Marketo for your marketing automation needs? Or maybe you’ve already decided to either switch to Marketo or implement Marketo as your marketing automation solution. However, with the right knowledge and tools, you can shorten the time it takes you and your team to learn the Marketo platform.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities that meets their revenue target. Accelerate More Leads from Specific Segments.

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

You’ve got hundreds of plays to learn and optimize. Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Control and Optimize.

Demand Generation 48

Demand Generation Demand Generation Lead Ranking 48

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. Every successful demand gen campaign starts with a final goal in mind. To make sure you’re reaching the right people, you need to think about distribution in the earliest planning stages of your demand generation strategy.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

Valasys

APRIL 2, 2019

Adobe and Drift, the leading conversational marketing platform, announced on April 1 st 2019, the launch of Conversational ABM™ for Marketo Engage. According to Steve, Conversational ABM™ for Marketo Engage takes personalization beyond content. The New Process.

Marketo 53

Marketo Conversion Account Based Marketing ABM 53

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Marketo Modern B2B Marketing Blog. Reachforce publishes almost daily Lead Generation tips. In alphabetical order: ActiveConversion B2B Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

Demand Generation Agencies 48

Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing. It is time for Growth Marketing as a discipline to mature.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. A smart practical guide to implementing search engine optimization. Search Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Crimson Marketing

FEBRUARY 4, 2014

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Jon Miller is the VP Marketing and Co-Founder of Marketo. He is on the board of Scripted and is an advisor to Optimizely and NewsCred.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. Having to optimize your forms might not actually be so bad.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. A ccelerating Sendbird’s Growth With Optimized Paid & SEO — Platinum Award. million in pipeline from 342 influenced opportunities, $2.5

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

ANNUITAS

MAY 13, 2021

Why take this strategic Demand Process approach to go-to-market in an enterprise environment? Go-to-market falls apart at execution: Don’t get me wrong, many companies have a very clear view of their target customer. Successful Demand Process deployments typically drive 3.4X EVALUATING ENTERPRISE MAPS.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

APRIL 24, 2014

While there are some challenges inherent to adopting this sort of Account-Based Marketing approach, the concepts have become more and more popular as of late. Covering applications of an account-based approach to target account lists, content personalization, and more. How cool is that? Check it out here.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Modern websites must be optimized for both brand and to capture new buyers before they find your competition.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. Do I want a general overview of what’s new and happening in the marketing world?

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Keyword optimization is the vital link to the chain of social media connection. What went wrong?

Demand Generation 48

Demand Generation Social Media Demand Generation 48

The Point

AUGUST 1, 2013

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. A well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Leads 100

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. Drive attributed revenue: Strategic ABM allows you to deliver a set of coordinated activities across target accounts.

Account Based Marketing 131

Account Based Marketing ABM Sales Qualified Leads SMB 131

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Adobe Experience Cloud Blog

JULY 29, 2016

They can then use these offline activities to optimize their ad campaigns and ad spend. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Target account.

Lead Ranking 48

Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Only B2B

SEPTEMBER 1, 2020

In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities to meet their revenue target.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Since it targets those who have already expressed interest (with a website visit), it allows you to narrow your reach — especially compared to broad display advertising. Here are five ways you can optimize your ad spend with personalized retargeting: 1) Get Company-Specific. 5) Target the Accounts that Matter.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Data impacts so many different components of Demand Generation.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100