KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. Find out where the different players stand on the data being collected in your opt-in forms.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Adobe Experience Cloud Blog

MAY 3, 2017

In particular, marketers (marketing in a traditional demand generation model) who want to drive sales through emails now have the double challenge of casting an ever-wider net while understanding the intricate workings of their audience—seeing both the forest and the trees. I’d love to hear your thoughts in the comments below.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Then Steve highlighted the challenge for marketers, where we’re fighting the law of supply and demand. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. For example, what are you doing with personal data when someone opts out? We’re happy to field your questions as you start to practice demand generation that meets GDPR requirements.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

ABM in Action

MAY 18, 2023

To dig deeper into the research, RollWorks’ VP of Marketing Jodi Cerretani shared her insights into why marketers need to focus on the fit of an account and leverage a multi-signal approach. ABMIA: The research found that the solution to generating high-quality MQLs is to focus on a signal-first approach.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Vidyard

JULY 28, 2021

Translation: “Subscribe to my channel and opt in to notifications, so you’ll always get informed when I upload future videos.” Marketers like you need to master driving engagement right from your videos. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Contents 1. No CTA in your video?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The Point

APRIL 8, 2010

This last option is critical, because when a subscriber is changing his/her email address, the first instinct will NOT be to provide you the new and correct information, but rather simply opt-out of further communication entirely. That’s individuals moving, not companies. The result: more hard bounces and unsubscribes.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem!

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. To the right is a subscription management page that we created recently for a software client, Noetix. Time to give them that option.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) Give People a Chance to Opt-Down. Many marketers only give subscribers a choice to opt-out of email communications altogether. But what about giving them a chance to opt-down, or only receive certain types of emails? Was it good? Was it bad?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

JANUARY 12, 2016

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. What’s better than a cold lead? A warm one! Scary, huh!?

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem! Then we cried.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Attendify

MAY 14, 2019

Not only are you violating data-privacy regulations requiring proof that individuals have opted in to receive your messaging, you’re also likely doing your brand more harm than good by sending cookie-cutter emails. Finally, always let leads know what you’ll be doing with their data, reminding them that they can opt-out at any time.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem! Then we cried.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. No problem! Then we cried.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Heinz Marketing

DECEMBER 6, 2017

Here at Allocadia we’re believers in the promise of ABM – we’ve organized around tiered levels of accounts, partnered with sales both on high-reach demand generation tactics and more targeted campaigns like direct mail and field workshops, and have invested into data and process around ABM with Engagio.

Account Based Marketing 42

Account Based Marketing Enterprise Management Work Management Planning 42

Adobe Experience Cloud Blog

DECEMBER 11, 2015

Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! They are visual, fun to take, and can be a great lead generation tool. Many of you have seen those fun quizzes that pop up on your social media feed. So where do you start?

Leads 48

Leads Lead Marketing Qualified Leads Thought Leadership 48

DealSignal

MARCH 17, 2023

Our global coverage, across markets and industries, allows us to dynamically add data coverage for any industry in any part of the world to ensure that our customers’ target markets are fully covered. In this guide, we’ve explained why we believe DealSignal is the superior option for your B2B lead generation needs.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Vidyard

FEBRUARY 4, 2014

At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest. So, how can you add a video email gate?

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Metadata

MARCH 28, 2019

The general feedback that we get from our customers is that the high-volume manual tasks required for digital advertising campaigns, even with automation platforms, are effectively killing demand generation. . Account-based Advertising is fully outlined in a brand-new paper that is now available for download. Get it here.

Demand Generation 40

Demand Generation Marketing AI Demand Generation 40

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Heinz Marketing

MAY 28, 2021

Your marketing team has spent countless hours strategizing, building up your database, identifying target accounts, developing content and messaging for buyers in your market, and campaign planning. I’m going to opt out.” They click and are brought to a page with a single option: unsubscribe. .

Marketing Automation Services 117

Marketing Automation Services Opt-out Opt-in CAN-SPAM 117

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Zoominfo

DECEMBER 20, 2019

Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”. People get so many emails.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Adobe Experience Cloud Blog

MAY 24, 2016

There are numerous benefits to going premium on LinkedIn, from account filters that show you your target leads at your target companies to the social selling index that measures your social selling effectiveness (which I’ll cover towards the end of this blog). First, build out your account lists in Sales Navigator.

B2B Sales 103

B2B Sales Linkedin Marketing Automation Services B2B Thought Leadership 103

SalesIntel

APRIL 19, 2021

The latest marketing approach to takeover the field has been Account-Based Marketing (ABM). Because of the massive amount of data marketers can now access, it’s possible to target specific accounts and personalize messaging for prospects. You need to analyze every possible source to find potential clients and target accounts.

Account Based Marketing 96

Account Based Marketing Ideal Customer Profiles ABM Paid Content 96

Zoominfo

DECEMBER 20, 2019

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!” Use personal “power words.”

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. But, with so much noise out there, it can be hard to break through. That’s where video landing pages come in. Everyone loves video.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50 per 1,000 emails sent.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. That’s why 87% of marketers rely on video. What is Video Email Marketing? Video in email is one of the best ways to boost your marketing conversions. Benefits of Video in Email. How to Add Video in Email.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

SEPTEMBER 14, 2020

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 PortoBay Hotels Drives 22,000 Email Opt-Ins 8.3 People now get more marketing and sales outreach from brands than ever before and, without a unique angle, your chances of reaching your audience are about as remote as the red planet. How to Add Video in Email 4.1

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. 2009 was the year in which Marketing Automation really took off. The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Valasys

JULY 9, 2019

However, according to the third annual ABM Benchmark survey conducted by Demand Gen Report in 2018, which unveiled that while 52% of the total marketers involved in the survey had an ABM strategy defined & well-placed for up to the next one year; astonishingly 49% of the marketers were still in the nascent stages of their ABM strategies.

Account Based Marketing 49

Account Based Marketing ABM Optimization Top of Funnel 49

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Quality Lead Generation. Money Saved.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48