Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. How do you answer?

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Demand Generation Multi-Touch Attribution Demand Relevance 48

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Continuously Update Your Ideal Customer Profile Develop a Target Account List A.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Valasys

MARCH 14, 2019

It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. ON24 has been a Marketo customer for the past 5 years and will now become a member of the Marketo Partner Advisory Board.

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Marketo Account Based Marketing Webcast Paid Search Agency 49

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Speaking of pipeline….

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

ANNUITAS

MAY 13, 2021

But in an enterprise environment, MAP is literally a keystone element – underpinning Enterprise Demand Process and enabling marketing and sales systems (and their data) to successfully operationalize go-to-market around customer journey. Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program?

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

The Point

NOVEMBER 15, 2022

First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. How Should I Market to Purchased Lists?

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Adobe Experience Cloud Blog

JANUARY 2, 2015

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Multi-channel communication will be more important than ever.

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Demand Generation Demand Generation B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 15, 2014

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But demand generation can mean quite different things to different marketing teams, and companies vary in how they define and measure it.

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Demand Generation Demand Generation Sales Qualified Leads 48

ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. And demand generation is often tied to creating a new customer only. Essentially, Growth Marketing is often defined as marketing for customer acquisition + customer retention.

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Growth Marketing Top of Funnel Demand Enterprise Management 247

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost.

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer.

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Demand Generation Enterprise Management Small Business Marketing Pricing 120

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Here is a quick snapshot of some of the benefits marketing automation offers B2B demand generation marketers: Personalization. Lead Generation Campaigns. Productivity.

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Marketing Automation Services Marketing Automation Sales Management Automation 114

Vidyard

SEPTEMBER 24, 2014

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data.

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Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Directive Agency

MARCH 6, 2017

Lack of Targeting. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. Social media advertising, when used as a supportive channel, has an immense opportunity. Lack of Targeting. Industries.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

Adobe Experience Cloud Blog

MARCH 8, 2017

In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. According to data from the Marketo ABM Benchmark Survey, 33% of B2B SMBs are already conducting ABM. Drive attributed revenue: Strategic ABM allows you to deliver a set of coordinated activities across target accounts.

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Account Based Marketing ABM Sales Qualified Leads SMB 131

Adobe Experience Cloud Blog

JANUARY 27, 2014

Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Lead generation, of course! In today’s complex, multi-channel world, how do you fill your database with qualified leads? Got to combine all the channels that I know.

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Marketo Lead Generation Sales Qualified Leads Generation 48

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Strategic thinker and hands-on executor.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Customer Experience Matrix

FEBRUARY 4, 2014

None is very large yet, except for SimplyCast , which won’t release precise data but did say it has 3,000 to 5,000 customers for its multi-channel customer management system (you may recall that I reviewed them briefly last week.) agency systems are big. SalesFusion did just take an $8.25

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Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Adobe Experience Cloud Blog

JULY 18, 2016

In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Most marketers try to get their word out—as far and as wide as possible—by leveraging different marketing channels: owned, earned, and paid. Identify Your Target Accounts.

Account Based Marketing 48

Account Based Marketing Demand Generation Top of Funnel Lead Scoring 48

Adobe Experience Cloud Blog

JANUARY 7, 2020

Step 1: Align on what accounts matter. We spend a considerable amount of time aligning on what accounts we should be targeting with marketing and outbound efforts. Step 2: Adjust digital media to accounts. Once we align on account targeting, we adjust our digital media accordingly. Bringing it all together.

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Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Marketing Nation Summit has arrived. What a start!

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Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Test social media channels.

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Customer Experience Matrix

JUNE 5, 2012

What are marketers to make of all this activity, not to mention Marketo ’s acquisition in April of social marketing vendor Cloud Factory ? Both Marketo and Oracle already offer robust marketing platforms, so they presumably see social media as a supplement rather than a replacement. But Marketo hasn’t hinted at this approach.)

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Resource Management Salesforce.com Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

JULY 21, 2017

B2B sales requires a comprehensive, multi-channel approach to nurturing leads at different levels. To be successful, you’ll want to assemble a focused team to manage your different channels and campaigns. #1: Your VP of Sales is responsible for managing your account-based campaigns. Software: Marketo.

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A/B testing Work Management Marketing Management B2B Thought Leadership 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

PathFactory

SEPTEMBER 15, 2021

According to research from B2B International , 35% of millennials agree that B2B platforms offer a considerably worse customer experience than their B2C counterparts, compared to just 21% of older generations. Traditional martech stacks emphasize channel performance and visitor volume over content engagement.

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Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Adobe Experience Cloud Blog

JANUARY 20, 2017

The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. Conversely, marketing is more involved in developing account lists and supporting the sales team throughout the entire customer lifecycle, as opposed to its traditional top-of-the-funnel focus.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. These features let Right On support multi-step campaigns although complex designs would be a challenge.

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Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. Are you publishing on channels where prospects are and are likely to watch?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Description: For years, Conductor has put on this multi-faceted conference in the Big Apple. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Distribution Through Various Channels. . Multi-channel Promotion. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . Distribution Through Various Channels. . Multi-channel Promotion. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Adobe Experience Cloud Blog

MARCH 4, 2016

Facebook Instant Articles presents a new opportunity to deliver content—whether you’re a publisher or brand—especially via mobile (a channel that has experienced almost nonstop growth since its inception). It even allows you to serve ads on your content, opening up a new advertisement channel. A Demand Generation Machine.

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Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Marketo’s sessions were flatteringly well-attended (sold out, in fact!) As such, marketers need to look into applications that can support multi-channel relationships with customers. By attributing marketing spend to revenue, marketing can stop being a cost center and start being a revenue generator.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

SnapApp

FEBRUARY 23, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time.

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B2B Marketing Peer-to-peer Top of Funnel Microsite 48