Marketing Automation’s Next Frontier: Madison Avenue
Digital B2B Marketing
NOVEMBER 15, 2012
This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. This lets you take the demand generation or nurture program, for instance, and “send banners” to the same people you are sending emails too. [Disclosure: Demandbase is a client of my employer.]
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