ANNUITAS

MARCH 4, 2020

Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. And demand generation is often tied to creating a new customer only. Essentially, Growth Marketing is often defined as marketing for customer acquisition + customer retention.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

ANNUITAS

MAY 13, 2020

The problem – and the source of skepticism from CFOs and CROs – is that most demand marketing fails to contribute significantly to sales. (Ah, So then the next question would be, how do you transform your demand marketing? Digital Demand Transformation: The Path to Strategic Demand Marketing.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Data impacts so many different components of Demand Generation.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

ANNUITAS

OCTOBER 30, 2014

For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. The value of the metric needs to be shown in comparison to average deal size as a result of marketing’s demand generation program to have context.

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. Give lead generation quotas for the day or set other expectations so the team knows exactly what they need to do to achieve success at the event.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

ANNUITAS

MAY 28, 2015

By helping to establish and to support the dialogue between teams and enabling technologies like marketing automation to support the entire Demand Generation Strategy that drives revenue for the organization, not just a marketing program. Technology is part of that. It’s time to end the great divide.

Lead Ranking 100

Lead Ranking Marketing Automation Services Lead Scoring Eloqua 100

ANNUITAS

MARCH 20, 2014

3) why @marketo ? Demand generation marketing transformation takes time and requires patience. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS. Blog Content marketing strategy Demand Generation demand process marketing automation Marketing Operations Summit Marketing technologist'

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 27, 2014

So let’s be clear on what a Demand Strategy is not…. A Demand Strategy does not start with a marketing technology solution. You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads.

Demand 100

Demand Webinar Metrics Buyer Personas Marketing & Strategy 100

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 230

Marketing Automation Services Marketing Automation Automation Work Management 230

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. Here are a few marketing automation hacks you need to try: Tokens-.

Marketing Automation Services 181

Marketing Automation Services Marketing Automation Automation Work Management 181

ANNUITAS

MARCH 18, 2019

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

ANNUITAS

JULY 24, 2014

.” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. Marketing’s Friend.

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past. Observation 3: B2B Marketing Continues to Mature.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

APRIL 8, 2014

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. What has driven rise of Amazon?

Marketo 100

Marketo Demand Generation Buying Cycle Lead Scoring 100

ANNUITAS

MAY 19, 2015

The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. Demand Generation is built on a solid strategy and that encompasses many different components.

Webinar Metrics 100

Webinar Metrics Class Marketo Demand Generation 100

ANNUITAS

APRIL 15, 2015

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. Blog Content Demand Generation Strategy Marketo Marketo Summit people process technology'

Marketo 100

Marketo Marketing Automation Services Demand Generation Lead Scoring 100