| |  Demand Generation + Marketing + Marketing Automation + Marketo | 260 articles |
| Page 1 of 3 | Previous | Next | CUSTOMER EXPERIENCE MATRIX DECEMBER 20, 2012  Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 The deal makes obvious sense, in that it gives Oracle a much stronger position in the fast-growing B2B marketing automation industry*. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. | CUSTOMER EXPERIENCE MATRIX NOVEMBER 17, 2010 Why Put Another $25 Million Into Marketo? So.our friends at Marketo announced today that they've received another $25 million in venture funding. Marketo's strategy has been clear from the start: spend heavily to establish a strong position despite a relatively late start in the market. they needed a solid product and good marketing as well. Obviously Marketo has a plan in mind and has convinced some pretty savvy investors that it makes sense. Certainly Marketo could be acquired by one of those companies but I don't think the price would be high enough to make the VCs happy. lost track." | | | | | |
| CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. But there are plenty of other options, particularly for marketers with limited budgets. So they offer not just demand generation but everything from contact management to e-commerce. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 12, 2013  Why Is B2B Marketing Automation Growing So Slowly? Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). If true, these figures would actually be bad news for marketing automation vendors. | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 1, 2010 Hard Data to Justify Your Marketing Automation Investment Summary: So you want some hard numbers to prove the value of marketing automation? client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 1, 2012  New Marketing Automation Report: Venture Funding is Key to Success I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. It includes nearly 200 data points on 21 products, thumbnail sketches of each vendor’s strengths and weaknesses, and three industry quadrants showing leaders in different market segments. Myth busted. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JULY 8, 2009 Demand Generation Vendor Traffic Rankings
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. Ready yet?) MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 6, 2013  And Our Forecast of B2B Marketing Automation Revenue for 2013 is.
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. Of the other major vendors, Marketo and HubSpot have both been quiet recently. Bottom line, then: Raab Associates official estimate of B2B marketing automation vendor revenues for 2013 is $750 million. ll get to the 2013 estimate in a bit. We use two methods: Vendor revenues. MORE >> -
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 19, 2010  More on Marketo Financials: Despite Past Losses, Prospects Are Bright
Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Some competitors have also said that Marketo's reported client counts are cumulative new clients, without reductions for attrition. We can use the same data to estimate Marketo’s burn rate. MORE >> -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011  Social Media Features in Marketing Automation Systems: Who Does What?
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). So marketing automation vendors are understandably eager to support it in their systems. The features fell into four broad categories: • Basic posting and sharing: the most common features and the simplest level of social media marketing. Results are summarized in the table below. MORE >> -
LEADSLOTH | TUESDAY, JUNE 23, 2009 Inbound Marketing & Marketing Automation
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. It may be attractive to shift more budget to generating leads via your company’s website. And that’s where Inbound Marketing comes in. “Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). MORE >>
- Marketing Automation Trends for 2010 LEADSLOTH | TUESDAY, JANUARY 12, 2010
- My List of Demand Generation Vendors, and Who They Sell To CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 18, 2009
- 3 Demand Generation Dangers in a B2B Blog Redesign B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
- The ROI of Marketing Automation MODERN B2B MARKETING | THURSDAY, OCTOBER 18, 2012
- 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow THE POINT | MONDAY, AUGUST 6, 2012
- Another Estimate of B2B Marketing Automation Revenue CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 11, 2011
- Do Lead Nurturing Campaigns Always Need an Offer? THE POINT | FRIDAY, JULY 13, 2012
- Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 18, 2012
- 21 Tips & Other Impressions from the Marketo User Summit THE POINT | THURSDAY, OCTOBER 14, 2010
- Webinar and White Paper on Marketing Measurement CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 22, 2010
- B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2009
- Raab Report: Financial Comparison of B2B Marketing Automation Vendors CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 2, 2012
- Marketing Automation Systems are on the Rise WEBBIQUITY | TUESDAY, FEBRUARY 26, 2013
- Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 3, 2010
- Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012 CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 31, 2012
- Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 23, 2012
- The Current State of B2B demand generation FEARLESS COMPETITOR | THURSDAY, AUGUST 25, 2011
- Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 1, 2012
- Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
- 150+ Questions for Your Marketing Automation RFP CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 16, 2010
- Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 10, 2011
- Marketo Sales Insight Expands Salesforce Access to Marketing Data CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
- LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 30, 2010
- Marketing automation starves without a Content Marketing strategy FEARLESS COMPETITOR | MONDAY, OCTOBER 24, 2011
- Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1) CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 27, 2010
- Top 10 Tips for Better Email Templates THE POINT | WEDNESDAY, JUNE 20, 2012
- Marketo's Secret Sauce for Demand Generation MODERN B2B MARKETING | TUESDAY, JANUARY 27, 2009
- How to Sell Marketing Automation to Your CEO (& Other Burning Questions) THE POINT | WEDNESDAY, FEBRUARY 13, 2013
- Marketing Automation Acceleration service launched FEARLESS COMPETITOR | MONDAY, JUNE 14, 2010
- Pardot Stays Focused on Small and Mid-Size Clients CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 13, 2011
- 3 Ways to Use Lead Scoring Within Your Marketing Automation Programs CUSTOMER EXPERIENCE MATRIX | SUNDAY, JULY 1, 2012
- Getting Started Guide for Marketing Automation THE EFFECTIVE MARKETER | FRIDAY, JUNE 1, 2012
- eTrigue Puts a New Interface on Mature Marketing Automation Features CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 16, 2011
- Fractional Response Attribution is Worse Than Nothing CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 15, 2010
- How Demand Generation Systems Handle Company Data: Diving into the Details CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 13, 2009
- Marketing Automation: Four Ways to Cure the Ailments of MOFU MODERN B2B MARKETING | WEDNESDAY, JULY 18, 2012
- The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
- Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 5, 2012
- Can PR Firms Find Gold in Marketing Automation Services? WHAT WORKS - WHAT DOESN'T | TUESDAY, OCTOBER 12, 2010
- Marketo’s new Definitive Guide to Lead Scoring FEARLESS COMPETITOR | THURSDAY, DECEMBER 16, 2010
- Lead Generation to Demand Generation CONNECT THE DOCS | MONDAY, MAY 10, 2010
- Pedowitz Group Offers Free Support for New Eloqua Clients CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 8, 2009
- Marketing Automation ROI: Efficiency or Revenue? LEADSLOTH | SUNDAY, AUGUST 30, 2009
- 3 Demand Generation Dangers in a B2B Blog Redesign B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
- Four “New Marketing” Skills You’d Better Learn Quick MODERN B2B MARKETING | TUESDAY, AUGUST 21, 2012
- Marketing Automation Venture Funding: Profitable or Profligate? FEARLESS COMPETITOR | WEDNESDAY, MAY 18, 2011
- Tying Facebook Leads Directly to Revenue: A Marketo Example MODERN B2B MARKETING | WEDNESDAY, JANUARY 25, 2012
- 4 Components of Successful Demand Generation Marketing MODERN B2B MARKETING | TUESDAY, APRIL 5, 2011
- Marketing Automation and Strategy: Thought Leadership with Robert Moreau MODERN B2B MARKETING | TUESDAY, OCTOBER 28, 2008
- Infusionsoft Helps Clients Map Their Marketing Strategy CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 23, 2011
- Marketo’s “Secret Sauce” Marketing Approach FEARLESS COMPETITOR | TUESDAY, JUNE 21, 2011
- To Make Marketing Automation Truly Hum, Look Beyond Software FEARLESS COMPETITOR | WEDNESDAY, MARCH 21, 2012
- Find New Customers congratulates the Demand Generation Experts in BtoB Magazine FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
- Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It MODERN B2B MARKETING | MONDAY, MAY 14, 2012
- New Webinar Recording: Multiply the Effects of Your Inbound Marketing MODERN B2B MARKETING | TUESDAY, FEBRUARY 28, 2012
- Emergence of Demand Generation Role Drastically Alters Marketing Landscape FEARLESS COMPETITOR | MONDAY, MAY 23, 2011
- Harness it in YOUR business – the power of B2B demand generation FEARLESS COMPETITOR | SATURDAY, JUNE 11, 2011
- 5 Reasons Why Lead Management is more than Lead Nurturing and Scoring MODERN B2B MARKETING | TUESDAY, MARCH 3, 2009
- The B2B Lead Generation-Demand Generation Book “Hall of Fame” NUSPARK | SATURDAY, JANUARY 21, 2012
- A Busy Day in Marketing Automation Software FEARLESS COMPETITOR | WEDNESDAY, OCTOBER 12, 2011
- Right On Interactive Offers Lifecycle Reporting CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 4, 2010
- Forget About Hot Leads. It’s Cold Leads that Make the Difference. THE POINT | THURSDAY, SEPTEMBER 29, 2011
- Alterian Pushes Into Social Media Management with Techrigy Acquisition CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
- B2B Marketing in a Downturn Part 1: Lead Generation and Nurture MODERN B2B MARKETING | TUESDAY, MARCH 27, 2012
- What is Revenue Performance Management? – whiteboard discussion by Jon Miller of Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 22, 2011
- Why marketing automation fails: the role of vendors and content CONTENT MARKETING EXPERIENCE | TUESDAY, MARCH 26, 2013
- Adding Marketing Automation to your Digital Mix MODERN B2B MARKETING | TUESDAY, AUGUST 16, 2011
- The Fearless Competitor introduces you to Marketing Automation service FEARLESS COMPETITOR | THURSDAY, JUNE 10, 2010
- Marketing Automation’s Next Frontier: Madison Avenue DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- Marketo’s Definitive Guide to Lead Scoring FEARLESS COMPETITOR | FRIDAY, MAY 27, 2011
- How to Reduce Unsubscribes Using Subscription Management THE POINT | MONDAY, APRIL 30, 2012
- Marketing Agility and Marketing Automation MODERN B2B MARKETING | TUESDAY, DECEMBER 14, 2010
- Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater THE POINT | MONDAY, FEBRUARY 11, 2013
- How to Manage Successful Webinars: A Checklist MODERN B2B MARKETING | WEDNESDAY, MAY 4, 2011
- 5 Secrets to Marketing Automation Success FEARLESS COMPETITOR | WEDNESDAY, APRIL 21, 2010
- B2B Marketing Automation Growth Slowed In First Half of 2011 CUSTOMER EXPERIENCE MATRIX | MONDAY, JULY 11, 2011
- Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It? FEARLESS COMPETITOR | THURSDAY, JUNE 28, 2012
- Revenue Performance Management – Is it the next great market or a dead-end? FEARLESS COMPETITOR | MONDAY, APRIL 11, 2011
- What is the ROI of Lead Management? LEADSLOTH | MONDAY, AUGUST 17, 2009
- Dialogue Marketing: A Conversation with Maria Pergolino THE POINT | FRIDAY, MARCH 18, 2011
- Is Salesforce.com a Player in Marketing Automation Software? WEBBIQUITY | THURSDAY, JANUARY 27, 2011
- My Secret Methods for Turning Marketing Leads into Qualified Sales Leads MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
- Marketing Automation does not make you smarter, better looking or a better marketer FEARLESS COMPETITOR | SATURDAY, MAY 5, 2012
- 12 Marketing-Takeways from the B2B Marketing Manifesto FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
- 16 Must-Read B2B Marketing Strategy Ebooks MODERN B2B MARKETING | MONDAY, DECEMBER 7, 2009
- Marketing Automation—Three Success Tips from John D. Rockefeller MODERN B2B MARKETING | THURSDAY, JANUARY 3, 2013
- How to turn a good white paper into a great lead generation piece FEARLESS COMPETITOR | TUESDAY, MARCH 8, 2011
- How do You Sell Marketing Automation to Internal Stakeholders? MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 20, 2013
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