Only B2B

DECEMBER 23, 2019

When marketers set out to create demand generation strategies, a broad perspective is required. This is because demand generation requires a certain degree of cooperation between the sales and marketing departments. Marketo has done it well -You are right. Content upgrades. According to eMarketer 62.6

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Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

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Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Televerde

APRIL 11, 2023

For a vehicle to continuously run, it needs every part of its engine to function correctly, just like a demand engine in marketing. The modern demand gen engine is far more complex as customers want more information and products are more intricate. This was exactly where our client, Marketo, saw themselves.

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Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Marketo has done it well -You are right.

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Demand Generation Agencies Demand Generation Lead Generation Demand 62

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue.

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Demand Generation Agencies Demand Generation Demand Autoresponders 100

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Why focus on the middle of the funnel?

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. How do you answer?

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Demand Generation Multi-Touch Attribution Demand Relevance 48

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We were doing it all back then, with very little playbook guidance: Lead magnets.

Marketing AI 109

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 109

Leadspace

APRIL 26, 2017

What’s the difference between a winning demand generation strategy, and a mediocre one? Between generating enough leads to keep things going (and keep your own head above the water), and taking your marketing to the next level? ” He offered an interesting metaphor to illustrate his point.

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Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. We blend the capabilities of a marketing consultancy, digital agency, analyst firm, and systems integrator in a way that no one else can.

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Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Yesterday's post described the background of this usability scoring project and gave scores for several items that apply to both simple and complex marketing programs.

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Demand Generation Lead Scoring Lead Ranking Manticore 120

Valasys

APRIL 2, 2019

A first-ever conversational capability for account-based experiences (ABX) has arrived. Adobe and Drift, the leading conversational marketing platform, announced on April 1 st 2019, the launch of Conversational ABM™ for Marketo Engage. The New Process.

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Marketo Conversion Account Based Marketing ABM 53

Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Is that what’s for lunch?)

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? If you’ve been really successful with demand generation, how can you start to incorporate ABM into your mix without just creating a hot mess which we don’t want.

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Account Based Marketing Demand Generation ABM Lead Ranking 59

Adobe Experience Cloud Blog

JANUARY 27, 2009

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.

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Demand Generation Marketo Demand Generation 48

Metadata

MARCH 28, 2019

Today’s B2B marketing departments are lean and mean. The general feedback that we get from our customers is that the high-volume manual tasks required for digital advertising campaigns, even with automation platforms, are effectively killing demand generation. . We have great news! How is this possible?

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Demand Generation Marketing AI Demand Generation 40

Adobe Experience Cloud Blog

JULY 15, 2014

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But demand generation can mean quite different things to different marketing teams, and companies vary in how they define and measure it.

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Demand Generation Demand Generation Sales Qualified Leads 48

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? Enli is the market leader and always looking for ways to maintain their lead. It’s changed entirely the way we work in marketing. In ABM, the lines between sales and marketing blur. We run campaigns.”

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Top of Funnel Account Based Marketing ABM Lead Ranking 164

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming.

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Account Based Marketing Planning Lead Ranking ABM 152

Leadspace

MAY 18, 2017

As one of the world’s leading marketing software companies, Marketo’s sales and marketing teams are among the best in the business. It’s fair to say these guys know a thing or two about demand gen. For B2B marketers, these challenges typically revolve around getting to grips with big data.

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Marketo Demand Top of Funnel Marketing AI 48

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. There’s no one approach to cold lists that works for every company and every audience.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Heinz Marketing

SEPTEMBER 28, 2021

By Lisa Heay, Marketing Planning Manager at Heinz Marketing. Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. Organizations who implement lead scoring often experience lower marketing costs and higher conversion rates.

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Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 89

PathFactory

OCTOBER 31, 2019

Here’s what this means for today’s revenue-focused marketer: no matter how slick, informative, and engaging your website is, it’s still not enough to fully educate prospects. This is especially true for B2B marketers who are selling a complex solution—people just need more time and more information to actually arrive at a purchase decision.

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Lead Nurturing Marketo Lead Scoring Lead Ranking 45

Onalytica B2B

JANUARY 18, 2018

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience. I’m very passionate about marketing operations. No, leads are pushed down the funnel.

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Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Understand the Market.

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Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. B2B Demand Generation Strategies: 6 Essential Components. I am not surprised.

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Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Adobe Experience Cloud Blog

MARCH 8, 2017

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

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Account Based Marketing ABM Sales Qualified Leads SMB 131

Rollworks

MAY 8, 2019

When people think about account-based marketing (ABM) and lead-generation, they usually place them on opposite sides of the spectrum. A lot of marketing executives we speak to share their reservations about ditching their reliable lead-generation campaigns for a new and shiny ABM program.

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Account Based Marketing Ideal Customer Profiles ABM Demand Generation 40

Adobe Experience Cloud Blog

OCTOBER 10, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

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Account Based Marketing ROI Lead Ranking Work Management 132

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Get Content.

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. It discusses how Marketo leverages its own Sales 2.0 tools and techniques to achieve success.

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Demand Generation Demand Generation Lead Nurturing 48

Leadspace

MARCH 26, 2018

No one really needs to convince you that account-based marketing works. Today, ABM is part of the scenery for B2B Marketing and Sales. Selecting The Right Named Accounts. Your target or “named” accounts are the foundation of any account-based marketing campaign. Individual-Level Data.

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Account Based Marketing ABM Marketing AI Demand Generation 78

ABM in Action

MAY 18, 2023

There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. Are leads alive, are they dead or do they just need some life support?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read.

Lead Nurturing 100

Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

AUGUST 4, 2009

I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. What I found most useful were the examples of calculating the ROI of Lead Nurturing. It's a must read.

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Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100