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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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How Should I Market to Purchased Lists?

The Point

We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. First, let’s dispense with the inevitable question of whether so-called “cold” lists even have a role to play in today’s marketing mix. How Should I Market to Purchased Lists?

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

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How Personalized Retargeting Can Optimize Your B2B Ads

Adobe Experience Cloud Blog

If you don’t have a retargeting budget, let’s take a moment to define retargeting, and explain why you might incorporate retargeting into your marketing mix. You’d be a lot better equipped to run personalized campaigns that engage and target these prospects. 5) Target the Accounts that Matter.

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Modern Demand Generation, Demystified 

Televerde

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. Set realistic and targeted goals upfront.

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Why Elevating Your Metrics’ Sophistication Matters

Adobe Experience Cloud Blog

With marketing analytics, marketers can quantify the precise revenue impact of marketing investment, giving the marketing team the tools to defend their budget. To learn more about B2B marketing analytics, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.