Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Say no to automation done for “the sake of automation.”

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Webbiquity

FEBRUARY 11, 2020

Buyer Personas: Your Fuel for Driving Engagement That Creates Demand. According to author, speaker, and marketing strategy pro Ardath Albee , B2B content marketing success is no longer just about creating high-quality content. So, marketers need deeper knowledge of buyer problems. Ardath Albee.

Buyer Personas 179

Buyer Personas Demand Generation Demand Lead Ranking 179