Vidyard

OCTOBER 18, 2016

Here are four strategies to help you drive real business results with your video marketing. Map video content to your buyer journey and buyer personas. Same idea goes for your buyer personas. Align Marketing and Sales for efficiency and stronger results. The good news is: you don’t have to be one of them!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix. What happens after the webinar?

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

Vidyard

AUGUST 3, 2016

It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. In the “P.S.” we said “P.S.,

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. In general, the more places you share your video, the better. However, there’s no point in distributing video in locations your target prospects would never visit.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

JANUARY 5, 2017

So let’s take a look at how Bianchini makes account based marketing work her team: Start With the Destination. Bianchini has been instrumental in bringing together Marketo’s sales and marketing teams around a common goal, but according to her, there’s one unifying success factor of any campaign. “Start with a goal.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67