Remove persona sales

KoMarketing Associates

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. Mobile Marketing. source ). >.

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10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. And that’s only one of B2B marketers’ new capabilities.

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B2B Digital Self-Service: How to Deliver What B2B Buyers Want

KoMarketing Associates

On-demand training. Remote sales rep interactions. In this article, we’ll focus on the marketing aspect of digital self-service. We’ll discuss ways that B2B marketers and B2B sales teams can work together to give B2B buyers the autonomy and control they want, and may by now even expect. Even after COVID-19.

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7 Ways to Make Retargeting More Effective

KoMarketing Associates

One of the principles behind why retargeting works is that it lets you laser-target your advertising resources. Which will leave you with an even more targeted audience, and a way to stretch your advertising budget even further. Retargeting can be used with marketing automation. Use negative matching audiences.