ANNUITAS

JANUARY 20, 2015

Simply having a demand generation program is no longer enough to drive sustainable revenue, as evidenced by the less than three percent of marketing departments that indicate their demand generation efforts are actually effective ( ANNUITAS 2014 B2B Enterprise Demand Generation Survey ).You

Top of Funnel 100

Top of Funnel Lead Ranking Demand Generation Agencies Demand Generation 100

ANNUITAS

JUNE 23, 2016

We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

JUNE 3, 2014

Preliminary Insights into the ANNUITAS Enterprise Demand Generation Study. Last month ANNUITAS launched a Demand Generation Research project focused on large enterprise B2B organizations. One of the more obvious standouts in the early data is the continual struggle of marketing and sales alignment.

Enterprise Management 100

Enterprise Management Planning Demand Generation B2B Sales 100

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. So where is the disconnect?

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

ANNUITAS

JUNE 8, 2017

While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also be used to describe a perpetual engine serving up relevant content based on a lead’s persona and their place in their buyer’s journey. channels, content offers, partners, etc. Is your data clean?

Ad Building 153

Ad Building Buyer Personas Marketing Automation Services Top of Funnel 153

ANNUITAS

FEBRUARY 26, 2015

There are a multitude of things that can destroy a Demand Generation Strategy, but the two biggest culprits are having a short-term vision and lacking alignment with sales. However, your content strategy should be created to align to each step of the buying process for your targeted buyer personas.

Lead Ranking 100

Lead Ranking Lead Qualification Marketing & Strategy Buyer Personas 100

ANNUITAS

DECEMBER 8, 2015

A Reality Check: I was speaking with a prospect a few months ago about their demand generation needs. She explained to me that their organization was in dire need of a demand generation overhaul. As part of our engagement, they have sent detail of their marketing and sales technology stack. Strategy first.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. The buyer’s journey is no longer linear, so your marketing programs need to be able to change with the customer’s needs. Lead Management Strategy.

Demand Generation 199

Demand Generation Demand Generation Lead Ranking 199

ANNUITAS

APRIL 8, 2014

So while buyers are increasing in complexity and sophistication and involving more roles and personas, marketers are looking at tactical channels and technology as an answer to engagement. As I have stated before, no buyer ever said “I am in the sales-accepted stage of my buying process.” Quite the disconnect!

Top of Funnel 100

Top of Funnel Work Management Marketing Management Demand Generation 100

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. However, they are topics many marketers struggle with. The majority of the questions post-presentation were about list management and the best free tools to manage your deliverability. List management isn’t simple.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

ANNUITAS

JANUARY 4, 2012

In most of these cases, I’ve never spoken with the sales rep. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. I have had many CMOs and senior marketing/sales people tell me “we know it’s broken but changing it would be too hard.” They’re right.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

ANNUITAS

OCTOBER 1, 2020

The past six months have challenged companies in many ways, but perhaps the greatest challenge has been a precipitous drop-off in sales and the resultant impact on the ‘top line.’. Said differently, everyone has a demand problem at this point. Here are nine signs your demand marketing isn’t quite doing what you need it to do: 1.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

ANNUITAS

MARCH 18, 2019

The qualifier at the end of the definition about customer value is the key element when thinking about it from a marketing perspective, as the improvement of the customer experience (which includes their experience before they become customers) should be acknowledged as the heart and soul of Digital Demand Transformation.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

ANNUITAS

APRIL 12, 2016

Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. What I didn’t hear much about was leveraging an account-based strategy with inbound tactics.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

ANNUITAS

DECEMBER 21, 2010

Organizations who want to improve the return on their marketing and sales investments need to first identify their ideal buyer profile. Most organizations will have multiple personas/profiles depending on multiple product sets and offerings. This is more than just time to sale. Resolution 2: Involve Sales.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100