PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
ViewPoint
JULY 9, 2015
I recently read a quote by Jon Miller (Marketo founder and now the founder of the new company to watch called Engagio): "Demand generation [via marketing automation] is a highly efficient model for certain kinds (emphasis added) of businesses." Most sales and marketing teams just assume that certain prospects are good targets.
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