Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

AUGUST 13, 2015

This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. That’s right, videos don’t need to be passive assets on your landing pages – in fact, they’re excellent tools for collecting contact information, and bringing in new leads.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Vidyard

JULY 8, 2015

You can lead a viewer to a video but you can’t make them become a lead…or can you? So how do you make a video that helps you generate actual leads? But viewers become leads once they give you their contact information. Most marketers agree that video is the highest lead-generating content type.

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Top of Funnel 50

Vidyard

AUGUST 17, 2016

You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. by 2018, video will account for more than 80% of all web traffic. In other words: use video to generate leads! Just discovered 5 ways to get leads with video, do you know all 5?

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

JULY 21, 2014

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever. Now we’ve enabled the sales organization.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Vidyard

JULY 21, 2014

Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever. Now we’ve enabled the sales organization.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Vidyard

AUGUST 6, 2015

What is a quality lead? The portrait of a perfect lead is different for your organization than mine or the next marketer’s, but we can all agree that those who are most likely to convert into paying customers in the shortest amount of time are, generally, the highest quality leads. I mean … really?

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Leads 50

Vidyard

JANUARY 14, 2014

While most marketers are familiar with lead scoring, adoption of this powerful sales and marketing technique is still slow. Lattice Engines reports in a recent survey that only 44% of companies are using lead scoring in their day-to-day marketing efforts. The lead scores are calculated by your marketing automation system.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Vidyard

DECEMBER 2, 2014

Facts Tell But Stories Sell Webinars, ebooks and other marketing materials are great additions to your lead gen arsenal, but they’re not always the best for bringing emotion to your audience – an approach proven to help conversion. Or score leads based on whether they watched your demo video or your Harlem Shake parody.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

JULY 18, 2014

In terms of its effectiveness, these recent statistics demonstrate that video can have a dramatic impact on your email conversion rates and lead generation. Subscriber to lead conversion rates can increase 51% when video is included in an email marketing campaign.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? Or, give the on-demand webinar a listen for yourself!) But that doesn’t mean you shouldn’t learn: companies that excel at lead nurturing have 9% more sales reps making quotas.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

Vidyard

JANUARY 2, 2015

Scoring leads is how your sales team can identify high quality prospects and choose which ones to pursue. A strong lead scoring model not only improves the efficiency of your sales funnel and team but also drives increased conversion rates and velocity. So how do you build a strong lead scoring model?

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

NOVEMBER 27, 2013

” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring.

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

FEBRUARY 7, 2018

He discusses what’s changing in demand generation and how your marketing team should be measuring success. What’s Changing in Demand Generation? As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.” What’s Working in Demand Generation?

Lead Ranking 57

Lead Ranking Sales Qualified Leads High Quality Lead Buy 57

Vidyard

FEBRUARY 7, 2018

He discusses what’s changing in demand generation and how your marketing team should be measuring success. What’s Changing in Demand Generation? As Matt cheekily notes, “you can’t buy a beer with a marketing qualified lead.” What’s Working in Demand Generation?

Lead Ranking 56

Lead Ranking Sales Qualified Leads High Quality Lead Buy 56

Vidyard

FEBRUARY 22, 2017

Patel, a Demand Generation Consultant and Customer Acquisition Specialist, has worked with brands like Kyocera, WD-40, and Full Circle Insights to build social communities, drive more leads, and ultimately close more deals. Lead generation starts with reviews. It’s a bit nebulous.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

JUNE 30, 2017

Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey. So, what’s the secret to achieving optimal results in demand generation? Marketers consistently look for new ways to Engage buyers.

Top of Funnel 113

Top of Funnel Lead Scoring Lead Ranking Video Marketing 113

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Research Your Target Audience for Video 4. Brand goals can be just as important as revenue ones because they help position you for future success and often take into account qualitative feedback. Starting from scratch? No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

JULY 11, 2019

Videos are a compelling way to drive website traffic and generate leads. According to a report published by Renderforest, brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those that didn’t.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

SEPTEMBER 26, 2014

Typically when we think about lead gen, it’s about generating as much quantity as possible. You can resolve that problem and significantly improve your marketing results by doing something called account-based marketing. Based on that conversation, you build a mutually agreed upon target account list.

Account Based Marketing 51

Account Based Marketing B2B Marketing Demand Generation Top of Funnel 51

Vidyard

OCTOBER 27, 2019

Who’s the target audience who will watch your video content? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? The kinds of videos you create (or outsource the creation of) will depend on your target audience and where they spend their time.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

DECEMBER 10, 2019

Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation. More ah, pipeline.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

OCTOBER 27, 2019

Who’s the target audience who will watch your video content? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? The kinds of videos you create (or outsource the creation of) will depend on your target audience and where they spend their time.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

MARCH 1, 2018

You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour. Which is why our latest vBook “ The Ultimate Video Book: Generating Demand with Video ” is all about demand gen.

Video Marketing 93

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 93

Vidyard

MARCH 1, 2018

You’re then able to automate all this and pass it directly into your marketing automation platform (MAP) and CRM so you’re effectively building a history of that lead’s viewership behaviour. Which is why our latest vBook “ The Ultimate Video Book: Generating Demand with Video ” is all about demand gen.

Video Marketing 94

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 94

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

NOVEMBER 6, 2018

” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 1, 2018

And with that, your marketing team can start scoring the leads based on video views, and pass the right leads to your sales team at the right time. When your sales team gets that lead, they can see the viewing data to better understand what they’re interested in, follow up with the right contact, and get the conversation started.

Video Marketing 65

Video Marketing Marketing Automation Services Lead Scoring Lead Ranking 65

Vidyard

NOVEMBER 27, 2017

In fact, he’s a natural leader whose sincerity, authenticity, and dedication to those he leads cause people to rally around him in support. What we’d hire her for – Demand Generation If there’s anything Daenerys is good at, it’s traveling the world and rallying allies to her cause.

Eye-Tracking 98

Eye-Tracking Work Management Paid Search Agency Thought Leadership 98

Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. How social selling can generate 18% more leads. A list of the top tools to use. Social selling can provide greater client access, allow sales reps to build more authentic relationships, and opens the potential for listening with social data.

Forrester 112

Forrester Outreach Social Networks Curation 112

Vidyard

OCTOBER 27, 2019

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Research Your Target Audience for Video 4. Brand goals can be just as important as revenue ones because they help position you for future success and often take into account qualitative feedback. Starting from scratch? No need to worry.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JANUARY 11, 2016

Video is the medium that really makes our most valuable leads tick. As marketers, we create valuable and engaging content to generate more leads, increase conversions, and build relationships. We’re always looking to create content that appeals to our best-fit accounts. Creating the Ideal Content Journey. Get the Guide.

Video Marketing 50

Video Marketing Product Lead Scoring Lead Ranking 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JULY 28, 2021

YouTube focuses on recommending new content and maximizing ad revenue, while other platforms, like Vidyard, play toward what sales and marketing teams really need, like generating leads and propelling next steps beyond just suggesting more content. Email gate: Want to capture leads? Looking for more advanced video CTA options?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50