Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

JUNE 4, 2017

We target them based on what we want to achieve rather than making them the hub from which we pivot. We need a campaign for Q2 to generate #X leads/demands for product A. Relevance in the eyes of our buyers increases because we’ve done the groundwork to understand our targeted accounts.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

DECEMBER 26, 2016

Corporate Visions recently surveyed more than 400 B2B organizations to find out how one statistic is creating challenges at the intersection of content strategy, sales enablement, and lead conversion. And nearly half of them describe their lead conversion efforts as “sketchy.”. The result is its State of the Conversation Report.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

DECEMBER 26, 2016

Clarity leads to consistency. Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. Consistency produces the guard rails you need to stay on track which leads to control.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72