Lattice

OCTOBER 12, 2015

I had the pleasure of meeting and seeing Sangram speak about account-based marketing at Vidyard’s Space Camp last week. Target broad audiences and work to increase awareness and demand amongst that large pool of contacts. 5 Ideas to Build Success with Account-based Marketing.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

AUGUST 9, 2016

For example, Lattice identifies the attributes that make an account a good target for you. With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. Focus on the following: Quality of Accounts. The final step is ‘How.’

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

MAY 17, 2016

Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. There’s been no other conference of this scale that’s purely dedicated to account-based marketing and account-based sales.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

DECEMBER 14, 2015

All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. Understanding the New KPIs.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

APRIL 7, 2016

Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. An important consideration for multiple models creation is the incoming channel of the lead and whether or not those leads have already engaged with your brand. *Image via CastABiggerNet.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100