Crimson Marketing

OCTOBER 16, 2013

And the star of your show is leads. You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. It doesn’t matter if you have a million leads – they could predominately be low quality! Are your email campaigns targeting the right audience?

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? A buyer acquired at a high CAC who has a low LTV is not your ideal target. Demand Generation Podcasts'

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

DECEMBER 1, 2015

Having a poorly understood or designed digital demand generation program does not produce results. On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program. Mark Roberts, ShoreTel CMO) appeared first on.

CMO 100

CMO Work Management Demand Tools 100

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

JUNE 28, 2013

Alignment is determined by clear definitions of what is a qualified lead , what is an opportunity. Marketing is measurable, just include a demand generation element. . Before joining Xignite, Langstaff was Vice President, Demand Generation at email intelligence leader Return Path.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

APRIL 28, 2014

It used to be enough that Marketing departments generated leads and handed them off to Sales. Demand Generation Podcasts' The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr.

CMO 100

CMO Demand Generation Demand Generation 100

Crimson Marketing

AUGUST 17, 2015

My generation : Rimini Street’s lead gen department—what David calls “Sales Development”— has a unique methodology to create target groups and maintain accountability, as well as its own custom suite of martech tools. David shares the systems that the “tip of the spear” uses at Rimini Street.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

JULY 23, 2015

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MARCH 18, 2015

Brad Mattick is the VP of Marketing and Products at BrightEdge, where he uses his expertise to lead all marketing-related initiatives, including PR, demand generation, product marketing, and product design. . BrightEdge is the leading content performance marketing platform for the enterprise.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

OCTOBER 29, 2014

The upside for savvy marketing professionals is that an opportunity exists to effectively target an audience, custom tailor a message and measure the impact. Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

FEBRUARY 6, 2014

Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. Savvy Demand Generation is Driving Change. Benefits of Transitioning From Push to Pull Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Corporate Marketing Demand Generation' The Direct Marketing Association reports that email marketing has an ROI somewhere around 4,300%! appeared first on.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JUNE 1, 2015

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation.

Demand Generation 100

Demand Generation Demand Generation Marketing Qualified Leads 100

Crimson Marketing

OCTOBER 27, 2014

This takes the form of enhanced lead and demand generation, firm growth, and higher billing rates. Visible Experts produce inbound leads for their firms by boosting their personal visibility through speaking arrangements, writing, and an expanded online presence. Build Visibility in a Target Market.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. ” The problem is that sales isn’t always excited about content marketing.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

DECEMBER 3, 2014

For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns. Rather than push marketing messages they thought might work, Domino’s started to “listen” to their audience.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

SEPTEMBER 26, 2014

Whereas average growth firms gave web analytics a moderate rating in terms of effectiveness for lead and demand generation, high growth companies reported that it was among the most important facets of their online marketing strategies. And here you can see an interesting wrinkle in the story about web analytics.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

AUGUST 4, 2015

To do this, set goals and choose metrics that make sense for your “top funnel” strategy: Brand Awareness – Commit to increasing your reach into target populations. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Step 2 – Target Your B2B Audience.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JUNE 30, 2015

Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. Personas are what will help you determine how to tailor content to your buyers. . Customer data should be gathered from your own business intelligence as well as web analytics.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

JUNE 23, 2015

“The number of people within a company involved with the decision making process is (growing exponentially), so we can’t just go to a CIO,” says Jackie, noting the increased complexity of account-based marketing. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

MAY 18, 2015

Thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. Authenticity Is Key.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

AUGUST 20, 2015

That way, when leads come in, sales will be better equipped to guide the buyer through their journey. Whether your sales reps are social media savvy or living-in-the-90s Luddites, it’s marketing’s job to educate them, to provide them with enough info so that they are as knowledgeable, if not more than, the buyer.

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

JUNE 20, 2013

Marketing departments have become quite sophisticated in their demand generation efforts. The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . There are three main reasons why your demand generation sucks: Getting bogged down in marketing automation.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. SOASTA is the leader in performance analytics.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JULY 14, 2015

If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. If a lead is passed to salespeople, 73% of those leads are never contacted. That’s what misalignment really looks like, folks!

Hubspot 100

Hubspot Organic Leads Contact Marketing Marketing 100

Crimson Marketing

AUGUST 14, 2014

Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. Marketers are using marketing technology, such as marketing automation, more and more to nurture leads and move them down the sales funnel.

B2B Marketing 100

B2B Marketing Optimization Planning B2B 100

Crimson Marketing

JULY 24, 2014

The big question is how to transition from being demand generation-focused to becoming a revenue-generating organization. While the percentage will vary by industry, it’s not uncommon to see targets starting at 30% and up. Don’t talk about leads. Get your marketing analytics in place.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

SEPTEMBER 16, 2014

The good news is that most of these tools are integrated with leading CRM systems, so your job isn’t one of integration, but rather, one of education and change management to help sales become effective with these tools. CMOs must take a lead role in shifting this perspective. Example 1: Social Media Listening.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JUNE 17, 2015

“Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. .'” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

NOVEMBER 5, 2015

Producing a steady stream of leads is typically the top strategy for producing revenue for many organizations. Securing that steady stream of leads is not as easy as it sounds and continues to make measuring ROI difficult for most marketers. Lead scoring helps generate a 20% increase in #sales opportunities Click To Tweet.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Software Lead Scoring 100

Crimson Marketing

AUGUST 12, 2015

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. These are metrics that reinforce the perception that marketing is a cost center, not a revenue center.

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

SEPTEMBER 29, 2015

Better data enables marketers to build targeted campaigns and deliver the right content to prospects. By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.”

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100