And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? Generate Demand With Content Marketing. Joe Chernov, VP of Content Strategy has offered up a whole deck on content and demand generation. The more visitors you get, the more opportunities you have to convert them to leads and customers. MORE >>

Increased CMO turnover indicates unprecedented pressure to generate results. That pressure, coupled with massive changes in technology and customer behavior, demands a mastery of several new knowledge domains. We therefore think these roles in the demand generation process are (or will shortly become) critical for success. Nurture Campaign Specialist:   Lead nurturing is a subspecialty within the broader funnel management framework that is becoming very complex. Expertise with focused nurture tracks is in demand. are now highly specialized tasks. MORE >>

Last week, Eric Wittlake (@ wittlake ) wrote a great post called  Lead Generation is Crippling Demand Generation  where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve. Many marketers lose focus on the bigger picture as they chase more leads. So instead of lead generation or demand generation , content marketing might be the term to use. The direct outcome of lead generation is new contacts available for sales or marketing. MORE >>

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. B2B Marketing Zone. DemandGen Report. Net-Results blog. MORE >>

One caveat before you read on: This answer is specific to measuring B2B Demand Generation. talked about the “ New Marketing Accountability &# before where I state my view that the ultimate measure of success for the full set of integrated marketing activities is Lifetime Value or how well marketing achieves the goal of getting and keeping customers … The Question: “What metrics do you recommend marketers use to track the success of their demand generation efforts?”. My Answer: The best way to measure the success of Demand Generation efforts is Revenue! MORE >>