Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I also began working with CRM systems to enable database marketing efforts and lead results analytics. Brian Hansford – VP of Marketing Performance at Heinz Marketing. Location: Redmond, WA USA. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

JANUARY 18, 2018

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

APRIL 19, 2018

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. And by the right people, we mean your target audience that you’re wanting to sell to.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207