Avitage

MARCH 7, 2012

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. In many cases they are actively prospecting for new leads from an unqualified list. We call this the “come from.”

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Telemarketing Lead Qualification 120

Avitage

OCTOBER 31, 2013

In addition to your core strategy we will need your demand generation and management plan. If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

In addition to your core strategy we will need your demand generation and management plan. If you are using marketing automation, and lead nurturing is important, content will be a critical enabler. We’ll need your lead definitions. Content Strategy: Your plan should also contain your content strategy.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120