Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen 245

Lead Gen Social Media Media Leads 245

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OCTOBER 11, 2023

For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

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AUGUST 22, 2018

Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.

Tips 155

Tips Leads Lead Marketing Qualified Leads 155

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SEPTEMBER 25, 2023

Sales only cares about hitting targets, by any means necessary.”). Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. Sales doesn’t follow up—we worked hard to get those leads!”

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. Your team might say, ‘We drove 4,000 leads this month.’ But what if there are only 200 companies in your target market? asks Kevin.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. Lead Acquisition Attract and acquire new leads by managing all inbound and outbound marketing programs from a single platform. Yep, you’re doing more with less. But expectations for results don’t really reflect that, do they?

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221