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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

FEBRUARY 24, 2016

Someone once told me that CEOs don’t care about leads. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. What should I know about Account-Based Marketing? Isn’t it demand generation with a new name?

Lead Ranking 149
Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149
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PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]

ViewPoint

JULY 9, 2015

We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads.

Lead Ranking 120
Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120
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