SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. B2B is a technique implemented by every organization to help them procure leads. What is lead generation?

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. What is B2B lead generation, and how to get started? Lead Generation. B2B is a technique implemented by every organization to help them procure leads. What is lead generation?

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. My next move?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Valasys

JUNE 18, 2020

The prime focus of both companies is account-based marketing (ABM). ABM is a marketing approach wherein the focus of marketers is one a few high-value customers and marketing and sales teams put in integrated endeavors to drive engagement with the high-value accounts and convert them into the sales prospects.

DemandBase 72

DemandBase Account Based Marketing ABM Advertising Agencies 72

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. We make these lists for readers. His posts are rich in value and mellow in readability.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Vidyard

OCTOBER 27, 2019

Rank higher in search. Who’s the target audience who will watch your video content? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? These are the emotional responses that lead to action. Sales assets. Improve conversions.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Vidyard

OCTOBER 27, 2019

Who’s the target audience who will watch your video content? How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? The kinds of videos you create (or outsource the creation of) will depend on your target audience and where they spend their time.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? The ingredients that impact your lead and demand generation success and the time it takes to achieve it include: The quality, relevance and type of content you create. Content marketing is like cooking. Be patient.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. What does ABM stand for in B2B Sales and Marketing?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

JULY 22, 2020

Sales pipeline management is one of the most important responsibilities of B2B teams that marketers should learn to help the salespeople effectively and efficiently move the sales forward. Each stage of the sales pipeline is somehow aligned with the sales process. Also, budget is an important factor.

Work Management 52

Work Management Marketing Management Top of Funnel Lead Qualification 52

Excelsior Research

JANUARY 3, 2022

In fact, it is a premier step for any sales funnel of the business and helps in networking and recruiting new candidates. We can grasp the value of research by: First, As we analyze the audience data, we can determine the level of acceptance of an idea. Second, research also helps in Marketing and sales. Demand Generation.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

APRIL 27, 2017

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Heinz Marketing

MARCH 7, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Heinz Marketing

MARCH 17, 2023

Like most consumers, I value personal recommendations the most, and then usually use supplementary recommendations through public reviews or from influencers and thought leaders I respect. Podcast Demographics for B2B Clients What about your target account – what podcasts might they be listening to?

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Make the Recording Available On-Demand 5.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Excelsior Research

DECEMBER 5, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Plus, generating leads and converting them into customers. Not the topic you’re looking for, we have also covered other subjects on Lead generation , Content Creation , and Market Research.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Metadata

JULY 21, 2022

Here’s a closer look at three of the main reasons to use paid social ads: 1) They allow better targeting than traditional ads. Compared to traditional ads (where you essentially fly blind), paid social media marketing lets you hone in on the specifics of your target audience. 88% , Instagram beats both Facebook and LinkedIn.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Take a look at this video and decide for yourself.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

PureB2B

FEBRUARY 1, 2021

In keeping with the old saying not to put all your eggs in one basket, using content syndication campaigns is a proven strategy to growing your lead pipeline. Content syndication is gaining ground because it is a hybrid approach to sales prospecting and content marketing , bringing more consistent traffic.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

PureB2B

FEBRUARY 1, 2021

In keeping with the old saying not to put all your eggs in one basket, using content syndication campaigns is a proven strategy to growing your lead pipeline. Content syndication is gaining ground because it is a hybrid approach to sales prospecting and content marketing , bringing more consistent traffic.

Planning 62

Planning High Quality Lead Advertising Agencies Lead Scoring 62

Pam Didner

JANUARY 17, 2022

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. He had one question: What could he do to be a successful sales enablement manager? He had one question: What could he do to be a successful sales enablement manager? New Year, New Job!

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Business purchasers use Linkedin as their social media platform of choice. series on Youtube. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. The Brutal Truth About Sales & Selling. Lead Generation.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

KoMarketing Associates

MAY 1, 2013

LinkedIn (87% vs. 83%). YouTube (69% vs. 61%). Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%). Perspective on the B2B Demand Generation Benchmark Survey Report. Facebook (82% vs. 80%). What About Goals?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Valasys

MAY 24, 2021

Still, many businesses don’t have a proper plan to support themselves digitally, and cannot gain leads effectively. Strategic digital marketing helps small companies to improve marketing and sales as much as it does for the big MNCs. To make the most of email marketing, brands must have huge email lists.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. LinkedIn ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Directive Agency

OCTOBER 20, 2017

It costs 62% less than outbound marketing but generates 3x as many leads. Here are a few things that you should know about creating B2B content and ways you can leverage that content for B2B audiences to drive leads. It’s the foundation for driving buyers through your sales funnel. Be leverageable by sales and marketing.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Content Marketing Institute

JANUARY 25, 2019

Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. These are the things that tie back directly to lead generation, growth, and attendees at our events.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108