Remove sales

Tony Zambito

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Are Sales Pitches Dead in the New Buyer Experience Economy?

Tony Zambito

The good old days, for some sales and marketing people, were the days huddling up for the big presentation.    Everyone working on their portion of the sales pitch to be sure they are in tune and in the right key – just like an American Idol contest.  Image by TheeErin via Flickr.

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Social Buyerology: Understanding Buyers in the Social Age

Tony Zambito

  This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.    The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.    Why do some work and others do not remain a puzzle. .