SnapApp

APRIL 9, 2019

These days, it would be tough to find a marketer who doesn’t rely on webinars as part of their demand generation strategy. Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. Close More Deals and Drive Revenue.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

MAY 11, 2015

I’ve worked closely with the SnapApp team because I believe in their approach and the value it brings when done properly. A simple and sufficiently broad definition that could include a wide range of items - let’s explore how reciprocal value fits this definition. Create Assets By Designing Your Feedback Loops .

Lead Scoring 48

Lead Scoring Lead Ranking Aggregators Demand Generation Agencies 48

SnapApp

OCTOBER 19, 2015

We all know that sales and marketing departments haven’t always been the best of friends. The first hurdle for a majority of sales professionals is actually locating the content that is suppose to help them prospect and sell. By Megan Tonzi , Director of Marketing, QuotaFactory. What Really Happens? Nobody wins.

Process 59

Process Work Management Buyer Personas Marketing Management 59

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . source ).

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

SnapApp

APRIL 9, 2015

I’ve worked closely with the SnapApp team because I believe in their approach and the value it brings when done properly. Interactive content creates reciprocal (mutual) value between the audience and content provider. Focus on places where you can leverage reciprocal value to tap into the unique advantage of interactive content.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

SnapApp

NOVEMBER 2, 2017

From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . However, no goal is more important for B2B companies than lead generation. . Content has to target your ideal audience at the right stage of the buyer’s journey.

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96