Remove sales

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B2B Marketing Department Structure: Finding the Right Approach

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Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles. Do you rely on a sales team to handhold prospects through a lengthy buying process?

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?