The Point

MAY 17, 2021

For example, ad groups that are focused on search queries around a particular product category, say “CRM Software,” are ideal for demos, trials, buying guides and other information tailored for active buyers. Photo by Niklas Ohlrogge on Unsplash.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. You can access the complete report on the Software Advice blog – no registration required.). (You

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Hey #SanAntonio !

Demand Generation Agencies 83

Demand Generation Agencies Demand Generation Demand Webinar Metrics 83

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Marketing Insider Group

AUGUST 19, 2015

Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. These recurring three steps of lead generation go hand in hand, with one not being able to work without the other two: Call-to-Action (CTA).

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

The Point

JANUARY 21, 2014

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The Point

APRIL 23, 2013

One, a white paper offer from sales tax automation company Avalara , is a plodding recitation of facts that does little to grab the reader. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language.

Email Campaigns 100

Email Campaigns Campaigns Copywriting Demand Generation 100

The Point

MAY 27, 2014

I was reminded of this technique recently upon receiving an email from a software company that read as follows (names and other details changed to protect the misguided): “To get a complete picture of your company, you need an integrated business application. “Get a complete picture of your company in just seconds.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

Webbiquity

MARCH 17, 2017

The Lead Generator. Getting people involved is lead generation. It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

DealSignal

MAY 8, 2023

Leverage B2B intent data to identify in-market accounts using your ABM account list and run a campaign targeted at your target personas, with a Q4 imperative. Run a highly-personalized email marketing campaign targeted at ideal buyer personas in under-engaged and under-penetrated ABM accounts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

nDash

MAY 26, 2022

Understanding which audiences to target. The best way for marketers to design the best ways to communicate with their target audiences they must compile detailed information about these prospects – B2B marketing tools help them achieve that goal. eBooks, guides, and white papers. Determining the best channels to use.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? We work with a lot of SaaS (Software as a Service) clients, and the inclination for those companies is to offer a free trial or download of their product. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Scheduling or using an on-demand online demo can be a great lead generation tool. Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

DealSignal

NOVEMBER 9, 2022

All this makes targeting a challenge – but lead enrichment is there to help you follow closely what’s going on with your pool of prospects. Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

The Point

MARCH 13, 2013

Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? By most metrics, Navicure’s paid search campaign was working well, generating a handful of leads each month at a cost per lead at or below industry standards.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

KoMarketing Associates

JANUARY 21, 2014

Similar to Facebook, Twitter offers companies the ability to promote a tweet and target it towards keywords, interests or specific followers. The strategic opportunity is to build more exposure and additional touch points with relevant interest groups and target audiences, as specific as individually defined Twitter users.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

NetLine

APRIL 19, 2019

As an organization that is working to develop a software category, thought leadership is a huge focus of our content strategy. Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

The Point

MARCH 11, 2010

The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For more tips on how to get the most out of your Webinar campaign, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

The Point

APRIL 19, 2012

That approach rests on the assumption that by selling the value of whatever it is you’re offering the reader (a white paper, a Webinar, an ebook), and not your product or service, you’re more likely to generate response from interested prospects. Wow, that white paper image is ENORMOUS. Here’s what else I like: 1.

Lead Scoring 100

Lead Scoring Lead Ranking Paper Verticals 100

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

OCTOBER 20, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Engagio

JUNE 5, 2017

One of the biggest changes happens on the marketing side, where a department used to being measured by number of leads generated is now measured by quality of engagement with targeted accounts. You’ll also need them to understand that the ABM accounts can’t be included in their general marketing campaigns.

Account Based Marketing 91

Account Based Marketing ABM Work Management Marketing Management 91

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Point viewers to your website for a free white paper, more information, or a discount offer. Shakr is a DIY video creation software. Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Computer Market Research

SEPTEMBER 29, 2017

There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

KoMarketing Associates

AUGUST 7, 2018

Usually, usability tests are done for software products or websites. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. You can do this via several techniques, including: Usability tests. Customer surveys.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. We’re seeing them out there: I love Gong. Matt : I would agree.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

NuSpark Consulting

NOVEMBER 30, 2011

Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. Case Mountain Communications, LLC. www.casemountain.com.

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Ambal's Amusings

MARCH 18, 2010

For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Ardath Albee Recommends.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers: Without a question, this continues to be the most effective content to build your in-house list.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Directive Agency

OCTOBER 20, 2017

If you look at Hootsuite’s site, they have a dozen or so “Features” pages with additional content: Each page can then be targeted with certain keywords that help those pages rank on search engines. Lead Generation Content. This is where lead generation content comes into play. Industries. Free demos.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53