Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? But a longer list of options creates more potential combinations.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. But Hubspot also applies automation to improve results without making the user work harder.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 21, 2009

The latest stop on my little tour of not-really-demand-generation systems is Jesubi. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. But consumer marketers also need inputs from transaction systems.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. See my List of Demand Generation Vendors for other options. MakesBridge is another contender.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

LeadSloth

NOVEMBER 16, 2009

For CRM, I focused on Salesforce.com. This was the list with strong points for a CRM system (compared to Marketing Automation): SFDC. Today’s CRM Systems Do Not Help Marketing. Luckily, all Marketing Automation systems can be connected to Salesforce.com and often also to other CRM systems. Strong Features of CRM.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Having the technical team in the room was incredibly helpful, for all of the parties involved. Guess what, marketers? Step One: People.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Engagio

DECEMBER 28, 2020

We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way. Where customers really want help from companies is in solving their problems. This helps but it’s table stakes.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

NOVEMBER 5, 2009

Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own. Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Bad content leaves the island. B2B Marketing Sales 2.0

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. I’m not sure it’s really a big issue and, in any case, other vendors provide similar help.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

The Point

FEBRUARY 11, 2013

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. It was the third time they had worked on such a request. HS: What’s the key problem you solve?

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. I work with HubSpot, Pardot and Marketo and the interfaces are getting easier and much more similar. Ditto for diving into platforms like WordPress, ABM technology and some more advanced functions of Salesforce.com.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Custom workflow helps profile leads, identify high-potential opportunities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

LeanData

DECEMBER 22, 2014

Most likely, the reps never saw the leads because: They weren’t notified about a new lead in an account they’re responsible for. Sales reps rarely use the assigned leads view in Salesforce.com. Ironically, everyone wants to know there’s activity in their accounts, but why is it so hard for sales reps to see new leads in their accounts?

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Salesforce.com 40

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. Do you want to get better at social selling or help your sales team do the same? The Biggest Contributor to B2B Revenue. Just to name a few. If not, you should.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Customer Experience Matrix

JULY 22, 2010

Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Salesforce.com is the big question and no one would be surprised to see them make an acquisition. A few might survive as independents serving the most sophisticated clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 1: Sales and Marketing Alignment and Documentation. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. About LeanData Inc.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

LeanData

MARCH 25, 2014

Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. We are now helping our customers drive a more efficient sales process,” said Evan Liang, CEO, LeanData. LeanData on the Salesforce.com AppExchange. Lisa Tarter.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. We are now helping our customers drive a more efficient sales process,” said Evan Liang, CEO, LeanData. LeanData on the Salesforce.com AppExchange. Lisa Tarter.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Customer Experience Matrix

FEBRUARY 9, 2012

Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. On a practical level, ease of use helps sell systems to people who otherwise wouldn’t buy them. Other vendors also have service arms and agency partners to help out on a project basis.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

While the B2B marketing analytics and the associated KPIs span across the funnel from awareness to demand generation to pipeline acceleration, Marketing ROI , there is one set of metrics that is top of the mind across marketing teams especially the ones with more matured analytics competencies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Adobe Experience Cloud Blog

JANUARY 2, 2014

But I can share some examples and insights that should help any new team. We have six marketing ops people who serve as admins and handle analytics, and 10 people in paid lead generation programs – three work as event managers, one does webinars, and one focuses on lead nurturing and engagement. What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

But I can share some examples and insights that should help any new team. We have six marketing ops people who serve as admins and handle analytics, and 10 people in paid lead generation programs – three work as Event Managers, one does webinars, and one focuses on lead nurturing and engagement. What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it is a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts. Social media can help create promoters in three ways. Social media can encourage promoters.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. About LeanData Inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. Spring Release of the LeanData Account-Based Lead Management Suite. About Marketo. About LeanData Inc.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. We make ideas work. WendyMarx – Wendy Marx – Award-winning PR and marketing communications executive who helps B2B companies become well-known brands. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. . This is tough because relevancy is often in the eye of the beholder, but behavioral tracking in marketing automation tools can help. 10 Ways Marketing Automation and Inbound Marketing Work Together.

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48