Leadspace

MAY 3, 2017

We gained an insight into some of those pearls of wisdom at Marketo’s Marketing Nation Summit earlier this week. Senior marketing thought-leaders from our partners at Marketo, Microsoft and Facebook, joined us for a thought-provoking panel, chaired by Leadspace CEO Doug Bewsher, on how to run killer advertising and demand gen campaigns.

Demand 76

Demand Advertising Agencies Marketo Domain 76

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

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Allocation Marketing Automation Services Marketo Demand Generation 120

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Sure, data rules the roost.

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Creativity Demand Generation Agencies B2B Marketing B2B 100

Walker Sands

JULY 16, 2019

According to TOPO’s 2019 Account-Based Benchmark report , one in five accounts targeted through ABM created a new sales opportunity, far surpassing success rates for traditional mass marketing and funnel-based approaches. Define your voice – ABM lets you target specific customers with content that speaks directly to them.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

The Point

JANUARY 13, 2015

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Most would argue 100 Webinar leads are worth more than 100 White Paper leads. Leads are at least a measure of genuine interest.

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Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Customer Experience Matrix

FEBRUARY 26, 2009

In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. But it turns out that those posts served a purpose beyond procrastination.

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Vtrenz Market2Lead Work Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

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B2B Thought Leadership Social Media Thought Leadership Storytelling 0

The Point

JUNE 20, 2012

lead nurturing) or when you want to segment emails by product line or target audience. Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Use sidebars.

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Template Tips Landing Pages Marketo 100

Ambal's Amusings

JULY 22, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

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B2B Marketing Planning B2B Trade Show 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?). Share this on del.icio.us.

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Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

NOVEMBER 12, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing.

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ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The results of #3 will help you create a roadmap and editorial calendar. Brian Carroll's blog B2B Lead Generation Blog. Howard Sewell's Tip.

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Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MAY 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I Let’s dig in!

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Top of Funnel Demand Generation Case Studies Case Study 50

Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. AI applications exist as a part of products as well; for example, Facebook’s ability to recognize the faces of your friends from their pictures is powered by AI technology, as are Amazon.com’s exceptionally effective targeted ads. And it won’t let you hear colors.

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Marketing AI B2B Marketing B2B Gartner 59

The Point

JANUARY 25, 2012

Information offers (white papers, ebooks, information kits) often work best because they appeal to prospects across a broad segment of the selling cycle. Remember, it’s not the company you’re selling, or the product, it’s that white paper or video or Webinar the prospect gets when he or she fills out the form.

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Landing Pages PPC Paid Search Agency Tips 100

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues?

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Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Marketing cannot help sales if they don't understand the specific criteria for sales' success and the obstacles faced across the sales cycle.

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Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

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Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Customer interviews can help with understanding the true impact of issues.

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Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. • Plan triggers that help nudge your prospects to take next steps.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.

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Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

SnapApp

FEBRUARY 23, 2016

As it has in the past, this year’s C2C conference helped marketers focus on that message. Multi-touch Demand Generation. ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Check out her presentation here. ” Probably not, right?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Data and content both drive and help fuel how marketing automation works, and I think it’s usually underestimated how important content is. What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. A quality website is vital for generating demand.

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Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Write case studies, eBooks, white papers, etc. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician. Presenters of Inbound Conference.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SnapApp

FEBRUARY 22, 2016

As it has in the past, this year’s C2C conference helped marketers focus on that message. Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

Among the key takeaways: Inbound marketing is “the process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.” An outbound marketing strategy.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. The High-Tech Direct Marketing Handbook: 65 Tips on B2B Demand Generation.

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Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. Maybe that’s not the moment they really need your help.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. There are lots of free tools and guides to help with this. Life was good. Don’t worry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I was brought in to help scale up the business, following a period of rapid growth. You can follow John on Twitter @jwatton. .

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B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JULY 26, 2010

Here are five key questions you should ask before signing on with a lead generation service: How do you generate your leads? Experienced lead generation companies use a variety of methods to generate leads, including paid search, SEO, email, white papers, affiliates, and more.

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Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Find: information that helps them understand what they need to know to make the best decision. via Beth Harte).

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. If you can help frame the discussion, your company will be seen as a trusted advisor and thought leader.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20