Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams.

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

SEPTEMBER 2, 2015

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

JULY 28, 2021

Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Understanding who’s clicking and who’s not helps you qualify your leads, better engage your prospects, and refine your overall marketing strategy to make it more successful. Email gate: Want to capture leads?

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Space Camp attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

.” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Setting Goals to Help Determine the ROI of Video Marketing 7.1 Goal: Build Contact Lists 7.3 Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? This is because—no surprise—measuring your videos tends to help you increase your ROI.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 11, 2016

Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects. Best Online Video Presence for a B2B Brand.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match. .

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match. .

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Vidyard

SEPTEMBER 19, 2018

Not to mention you look like a hero for surfacing engaged leads that help enable your sales team. This chart can also help you out: You can also classify by type of video and group them together (such as promo videos, product demos, and customer testimonials). But how in the world do you set them up?

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Biggest Challenges with Video Marketing https://t.co/4We18G9uIa

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 6, 2018

The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

OCTOBER 16, 2017

Check out the full podcast: Here are a few of our favorite moments: Ho are you approaching your content strategy and what are some of the tools that you’re trying to put in place to help yourselves stand out and compete in this market where content can’t just be good, it has to be great? Is the email going to be about this?

Content 61

Content Banner Ads Account Based Marketing Banners 61

Vidyard

FEBRUARY 22, 2016

Video by itself helps their messages get noticed. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.” Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalization helps Act-On, Cetera Financial Group, Lenovo and Tradeshift get – and keep – audience attention in crowded email inboxes . Video by itself helps their messages get noticed. Sales teams can generate personalized videos for targeted prospects and customers with the click of a button from right within Salesforce.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

“Video by itself helps their messages get noticed. “Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.” Personalized video compels action.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

APRIL 27, 2015

” Vidyard is poised to answer that question by helping marketing and sales approach video in a more strategic way that not only helps them maximize their ROI on video, but also ensures they can quantify and prove it. Finally, our cries for help have been answered! It’s nothing short of a marketing renaissance!

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

NOVEMBER 6, 2018

The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times. Runners-Up: CPower, Marketo.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

NOVEMBER 6, 2018

The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times. Runners-Up: CPower, Marketo.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Data and content both drive and help fuel how marketing automation works, and I think it’s usually underestimated how important content is. What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Vidyard

NOVEMBER 10, 2015

In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the universe. This understanding will go a long way in helping them manage internal relationships and align their efforts to the broader goals of the marketing team. Fascinating.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Vidyard

AUGUST 6, 2015

The medium help to keep the pipe alive and stirring. Then pass them to the next lead stage once they’ve hit a predefined threshold. Evaluate the success of your model frequently and make sure that these lower quality leads today are turning into higher quality leads (or better yet, sales!)

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 50

Vidyard

SEPTEMBER 24, 2014

There are plenty of marketing technologies out in the wild that can help you track and measure the performance of online and offline efforts that reach the connected customer, and it may be overwhelming to sift through all of the options to find what works for you.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

OCTOBER 16, 2013

You need a helpful video library in place for the customer research phase because it’s your opportunity to showcase expertise. In this stage you’ll want to leverage videos targeted to your ideal customers on your blog, on landing pages, and on social media channels.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 They can feature a video as the centerpiece of the page or simply include it alongside text and other rich media below-the-fold to help convince visitors to buy. You can learn how to add a video to a free-form landing page or embed a Vidyard video on a Marketo landing page.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Vidyard

AUGUST 3, 2016

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. I decided that wasn’t for me, and moved into a digital marketing role, working on demand generation.”

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Sales and Marketing Alignment Award. Winner: Zuora.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

SEPTEMBER 18, 2019

That’s not all, either: Email marketing helps you build a library of videos that you can reuse over and over to achieve a similar lift across social media and your website. Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Targeted emails.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

Vidyard

FEBRUARY 25, 2015

Since 60-90% of the buying process happens before your prospects put their hand up to ask for help, this is info you need to have. Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. For Eloqua, this info will likely be stored in the Object Record for a particular lead.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51