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Industrial Marketing Today

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%.

Lead Nurturing 60
Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60
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