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Crimson Marketing

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Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. As the importance of understanding individual buyer needs grows, how do you think marketing tools will help you and your company go to the next level?

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B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Source: Demand Gen Report.