Trending Sources

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Improve campaign measurement. Test more. Make your blog count.

The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1. It’s important to recognize both your positive and negative biases as you develop your demand generation strategy.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns. If any of this is outside your wheelhouse and at all confusing, go find your “web guy” and ask him for help. Maybe not. Ours didn’t.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns. If any of this is outside your wheelhouse and at all confusing, go find your “web guy” and ask him for help. Maybe not. Ours didn’t.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. With marketing now responsible for helping to nurture and.

The Definitive Guide to BtoB Demand Generation – How to Find New Customers

Fearless Competitor

Buffer Need to craft a best-practices sales lead generation program? Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” How to Find New Customers.

The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. You see similar sentiments echoed throughout the marketing press. List. 2.

19 Demand Generating Content Formats That Aren’t a PDF

SnapApp

We pulled together 19 examples of more out-of-the-box content types to spur your imagination as you make plans for future demand-gen activities. So without further ado: 19 marketing examples to get you thinking creatively about your demand-gen content. 1. Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. 9.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. With marketing now responsible for helping to nurture and.

How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e. The Type Of Reporting Offered In Marketo RCA.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. The key is to do this in a new way – don’t just tell marketing where they’re falling short via diagnostic tools; instead, help marketing fix the problem. How does your content compare to your competition?

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. To be clear, I’m not saying that a B2B Website shouldn’t be optimized for demand generation.

Harness it in YOUR business – the power of B2B demand generation

Fearless Competitor

B2B Demand Generation | Many need our free B2B lead generation content. They’re very savvy marketers, use a great marketing platform (Marketo) and have a good staff of super-smart people. We offer them our great free B2B lead generation content. We offer them our free B2B lead generation content. That’s right. It’s all FREE!

Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

I was reminded today of my own story of professional growth and development. I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. ABM to become a standard part of any B2B marketer’s demand generation. With marketing now responsible for helping to nurture and.

4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Here are four strategies to help you drive real business results with your video marketing. 1. You will be able to generate leads from them and also be able to prove the impact of your video content on closed deals.

5 Reasons to Gate Lead Nurturing Content

The Point

Progressive profiling is an ideal method for capturing both additional demographic data (company size, industry) to drive campaign segmentation, and behavioral data that can help identify hot leads. 4. Landing pages help drive further engagement. A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign.

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”. Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO. Marketo has done a couple of acquisitions.

The Pathetic State of B2B Demand Generation

Fearless Competitor

Marketo shared this post of Jeff Ernst of Forrester on Facebook. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. In several of my recent reports, I’ve made claims about the current state of B2B demand. generation. Just for kicks, I asked people to give a word or phrase that summarizes their view of the state of demand generation, and the word that appeared most frequently in the responses was “disjointed.&# It was so damning, I had to share it here. Senior executives need to wake up. Hmmm, how fitting.

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Fearless Competitor

This article, by the CEO of Marketo , Phil Fernandez is timely. He discusses the growing importance of demand generation in companies today and how that new role is continuing to evolve into a “revenue marketer&# role. We also invite you to learn more about demand generation at this earlier blog post: 3 Superb Ways to Learn B2B demand generation. _. Emergence of Demand Generation Role Drastically Alters Marketing Landscape. by Phil Fernandez, CEO of Marketo. Technology Spurs Emergence of Demand Generation.

4 Components of Successful Demand Generation Marketing

Modern B2B Marketing

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand. So, what does it mean to be a demand generation marketer? Demand marketers help qualify lead readiness.

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action. If you need some help amplifying, stop by our booth and we’ll show you how The challenge isn’t getting the ideas – it’s the execution. The problem?

Marketing Automation Hacks

ANNUITAS

Modern marketers use MAPs to help streamline processes, reduce errors during production and there are a million and one hacks to make the most of this technology. In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. As Litmus states, “With the help of snippets, you can build emails more easily – and more quickly – than ever before.

11 Questions to Help Evaluate Your Demand Generation Plan

Fearless Competitor

Is Your Demand Generation Plan as good as it can be? We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Do you have specific, quantitative demand generation objectives to meet every quarter?

SEM 18

Small But Mighty – Building a Power Team

ANNUITAS

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization. Focus on the following to help maximize a small but mighty team: Culture – Marketing is often the spirit of any organization. Not quite.

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Search Engine Optimization is NOT B2B Demand Generation

Fearless Competitor

B2B Demand Generation | Why Search Marketing is a small part only. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. While ranking highly gets you a lot of traffic to your website, it is not B2B demand generation. Look at this image of a revenue cycle (compliments of Marketo ). The critical element in B2B demand generation is looking at the entire revenue cycle and moving the prospect through every stage. Filed under: lead generation.

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from  Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues. Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS. Netflix?

Top 10 Tips for Better Email Templates

The Point

Use accent colors to highlight the call to action and to help direct the viewer’s eye around the email. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. B2B Marketing Creative Demand Generation E-mail email design email marketing Graphic Design Marketo Uncategorized email best practices email templates marketo Marketo email templates marketo landing pages Marketo partner Marketo templates

Measuring The Success Of Your Demand Generation Efforts

Modern B2B Marketing

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Tying revenue to demand generation efforts is the first and most important metric for measuring the success of your campaigns.

Marketo’s Definitive Guide to Lead Scoring

Fearless Competitor

B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. That’s where lead scoring comes in and our friends at Marketo published The Definitive Guide to Lead Scoring. Marketo’s workbooks are famed for their simplicity and elegance and this an another great one. It’s really ugly. But how do you separate good leads from bad ones?

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Modern B2B Marketing

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. Moore’s Law ).

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. Jon Miller. How did they do it? Sophisticated and savvy marketing.

ROI 40

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. This will help answer the age-old question of channel performance. But the ultimate conversion rate every demand gen marketer is measured on is lead to opportunity. What Is Conversion Rate?

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. As the importance of understanding individual buyer needs grows, how do you think marketing tools will help you and your company go to the next level? Jon Miller is the VP Marketing and Co-Founder of Marketo.

Social Media In Demand Generation: Cracking The Mystery

Modern B2B Marketing

by Maria Pergolino So you bought into social media as a B2B demand generation channel.  Ask these 5 questions to determine whether you’re covering all your social media bases and you’ll uncover the “social media-demand generation” mystery: 1. Continue to evolve your demand generation efforts by downloading “ Demand Generation, Marketo’s Secret Sauce”.

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We offer them all our best wishes and congratulations! Adam Blitzer, COO, Pardot. Joe Payne, CEO, Eloqua Corp.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. I sat down with her recently to find out more about her company and what makes their solution different. HS: Where did the idea for Full Circle CRM’s product come from? HS: Thanks Bonnie!

Infusionsoft Helps Clients Map Their Marketing Strategy

Customer Experience Matrix

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. The big news was a one-step “web lead campaign” generator that automatically creates a Web landing page and three cross-linked email flows: a set of follow-up messages after the initial Web form; a “hot lead” track for people who click on a link in any follow-up message; and a “nurture” track for people who complete the follow-up sequence without clicking on anything. Both are needed for marketing automation to reach to a wider audience. grande?)

Help 40

B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” ” – Heidi Bullock, VP of Demand Generation Marketing at Marketo.