Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Start hitting your marketing goals with a Customer Generation approach to producing content that brings views, engagement, and followers. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too!

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

The Point

AUGUST 16, 2016

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

Rev

JANUARY 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. If you apply what you’re about to learn in this guide, you can start to harness the power of demand generation (demand gen) to increase your sales pipeline with quality leads.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Navigate the Channel

SEPTEMBER 11, 2023

One pivotal aspect of these discussions revolves around the formulation of a robust demand generation strategy. Demand generation is a comprehensive term encompassing the various marketing techniques and tactics that businesses employ to enhance audience awareness and foster interest in their products or services.

Demand Generation Agencies 65

Demand Generation Agencies Demand Generation Demand Allocation 65

Adobe Experience Cloud Blog

APRIL 11, 2017

An intent-based email marketing campaign is one that targets prospective buyers as soon as they show interest in a particular topic. Talk to your marketing and sales team to figure out what your target audience cares about. As you do the research, be sure to answer these questions: What issues does your target audience care about?

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Webbiquity

NOVEMBER 30, 2017

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Social networking has a unique etiquette and practices, from hashtagging to image sizes to vocabulary. What are they looking for? How do they engage with new technology?

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Heinz Marketing

NOVEMBER 30, 2018

Brainstorm a list of hashtags and save it to have at-the-ready for future posts. It makes most sense for the one queuing up or publishing to crop the image, choose the filter, write the caption and add hashtags. For Heinz Marketing, this could be developments in MPM, ABM, Demand Generation, Sales Enablement, etc.

Marketing Attribution 78

Marketing Attribution Marketing & Strategy B2B B2B Sales 78

Webbiquity

NOVEMBER 17, 2020

Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. It’s important to produce content that serves the needs of your target customers throughout the buyer journey. Guest post by Nahla Davies. Social distancing is now the norm. Image credit: Carl Heyerdahl on Unsplash.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

B2B Marketing Directions

JUNE 12, 2022

Revenue marketing has been defined in a variety of ways, but in general, it refers to an approach to marketing in which: Marketing and sales are aligned on the goal of driving pipeline and revenue growth; and Marketing activities are tied directly to demand generation and revenue growth.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Outgrow

NOVEMBER 24, 2019

It is extremely important to create a giveaway that specifically targets your ideal customer. Moreover, you can include prizes that your target audience is interested in getting instead of uninspired prize ideas. This strategy can come especially handy if you are looking to pursue demand generation!

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Launch Marketing

MAY 3, 2023

The main objective of these campaigns is demand generation. Generating awareness and in the long run leads and customers can start from one B2B marketing campaign. We’ve got six simple components of B2B marketing campaigns you need to know to improve demand generation.

Demand Generation 112

Demand Generation Lead Ranking Marketing Qualified Leads Demand 112

ANNUITAS

JUNE 26, 2014

Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag. Author: Jason Stewart @jstewart_1 is Vice President, Demand Generation for ANNUITAS. Blog B2B events Demand Generation industry events networking Social media'

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

The Point

OCTOBER 7, 2014

In our experience with high-tech clients, we’re seeing fairly consistent success advertising on LinkedIn, primarily due to the ability to target specific demographics, a feature that Google would do well to emulate. However, as “native advertising,” Sponsored Updates can also generate 5x the engagement rate (including likes and shares).

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

A Better Jones

JUNE 17, 2019

They survived the disruption of our interconnected world by evolving into streaming services, podcasts, and Instagram accounts. Despite its unmatched reach, effective social media marketing is still a moving target with many unknowns. itself, or the hundreds of new social platforms and tools developed to compete in the space.

Social Media 71

Social Media Tools Media Work Management 71

Outgrow

NOVEMBER 20, 2019

6 Demand Generation Tools You Need in 2019. This blog aims to provide a comprehensive list of the best demand generation tools for marketers. There are endless ways to go about demand generation for your business. Have a look at their blog on demand generation marketing!

Demand Generation 76

Demand Generation Marketing Automation Services Budget Programs Demand 76

LeanData

JULY 13, 2020

The best of the best are attending (Marketing Operations, Sales Operations, Revenue Operations, Customer Success Operations, Demand Generation, Sales, etc.) so contribute to the conversation, get social, and make new connections using the hashtag #opsstars. You never know where these new connections may lead!

Peer-to-peer 52

Peer-to-peer Demand Generation Agencies Buzz B2B Sales 52

Content4Demand

SEPTEMBER 19, 2019

First, intent data can predict which accounts are most likely to buy, giving your sales team a head start on where time, resource and budget investments are most likely to pay off. allow you to track hashtags, keywords, usernames and URLs and gather in-depth insights. Analytics tools such as Keyhole.co

Top of Funnel 40

Top of Funnel Marketing Budget Intent Data Content 40

Leadspace

MAY 3, 2016

Leadspace’s Senior Director of Marketing Kylee Hall has been named one of the Top 30 Most Influential Women in B2B Marketing Technology , in a list published today by Heinz Marketing. The list includes leaders in B2B martech, predictive analytics, lead and demand generation and account-based marketing, as well as analysts.

B2B Marketing 48

B2B Marketing Paid Search Agency Marketing Automation Services B2B 48

Televerde

NOVEMBER 21, 2019

Feel free to use your company’s Facebook feed to post pictures of you and your co-workers at this year’s company holiday party with a trendy hashtag. As a demand generation company that provides teleservices for some of the world’s largest companies, it’s safe to say we’ve had our fair share of cold-calls gone wrong.

B2B Marketing 56

B2B Marketing Planning B2B Tips 56

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. 5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Digital Marketing World Forum

SEPTEMBER 5, 2019

Furthermore, your audience members can share their results on social media with your preferred hashtag, company and event tag. This will help you increase your brand awareness and might help startups in demand generation. It is common knowledge that the best way to engage your audience is through targeted efforts.

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

markempa

JULY 1, 2013

Thomas’ webcasts are more awareness focused, delivering new thought leadership or best practices, and are strong demand generators. Sending an email invitation to the Lithium database three weeks before and a day before the event – these invitations are often shared by recipients, which accounts for the new leads.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Marketing Insider Group

AUGUST 24, 2010

For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Smashmouth Marketing

JUNE 15, 2009

Good news is that much of it is documented on twitter under hashtag #mpb2b. agravel : Attending session about demand generation: quantity vs quality #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Televerde

APRIL 30, 2020

For most major events, the company list is typically available weeks in advance, but once the event begins, each attendee is then listed. This is the perfect time to tag contacts in your target accounts and reach out letting them know you’re attending the event and would like to connect. Connect with people.

Contingency Planning 52

Contingency Planning Case Study Case Studies Multi-Channel 52

Smashmouth Marketing

JUNE 8, 2009

Good news is that much of it is documented on twitter under hashtag #mpb2b. I thought I would collect a few during the day that stood out. More tomorrow. GinnyBartosek : Sales doesn't view quality of leads the same way as Mktg. At least we're not alone. 90% of the people at #mpb2b raised their hands.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Content4Demand

FEBRUARY 14, 2020

While there is certainly no silver-bullet way to engage your audience, these examples will illustrate all the ways you can expand your creative horizons and determine what resonates with your target market. Everyone loves a good hashtag. Salesforce Connects the Dots . IBM Stays in Tune with What’s Trending.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Hinge Marketing

MAY 29, 2015

The overarching reason to use Twitter is to attract attention from target audiences, and to keep them interested by delivering information they can easily understand and use. Select and use a compelling hashtags (#) in tweets. This gets the account listed on topical pages and helps popularize it.

Ideal Customer Profiles 48

Ideal Customer Profiles Business Demand Generation Twitter 48

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

DealSignal

SEPTEMBER 2, 2020

Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. Why email generates high ROI. Marketing can upload contact emails to help with ad targeting.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Why digital marketing is vital Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. Marketing can upload contact emails to help with ad targeting.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Hubspot

MAY 25, 2016

The real advantage of Facebook lies in the amount of granular data available to target users. Demographic Targeting: You can target based on education, employment, household, and lifestyle details. The level of detail available means you can target very specific interests like bodybuilding, tattoos, or heavy metal music.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

AUGUST 30, 2016

Knowing your target audience will determine a few pieces of the planning process. That task can made a bit easier with something like a branded hashtag created specifically for this live stream. You’ll want to put the same thought and due diligence into your live stream that you’d put into an in-person event of its kind.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Marketing Insider Group

JUNE 7, 2010

To hear more, I hope some of you can join in us in New York or follow along on twitter using hashtag #B2BDance. And the cost of not doing it is incalculable. I know this was a brief review of some very big questions.

Social Media 100

Social Media Media B2B Customer Satisfaction 100