EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. And they do this with a very focused mission: to provide education, skills, and jobs to incarcerated women.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

JANUARY 12, 2016

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. Scary, huh!?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Generation 48

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

LeanData

MARCH 30, 2022

Every company’s Salesforce instance is the hub or “system of truth” that connects other platforms, like Marketo for marketing automation, 6sense for organizational intent data, or High Velocity Sales (HVS) for structuring cadences and streamlining sales/marketing touch points. GTM Tools & Salesforce. A New Way for Revenue Orchestration .

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

Orb Intelligence

DECEMBER 19, 2014

Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. Younger companies like my startup, Orb Intelligence , crawl information on the Web and from government filings and provide it via API to marketing software vendors.

Marketing Management 40

Marketing Management Lead Ranking Paid Search Agency Salesforce.com 40

KoMarketing Associates

JULY 24, 2018

Usually, when you test a regular landing page, you don’t have to call a data governance meeting. And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Generally, the fewer fields you have on a form, the better. You don’t have to put people’s paychecks on the line.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Televerde

JULY 9, 2019

I actually began as a college intern for a government contractor that was eventually bought by Avaya. Through this model, they’ve generated more than $8 billion in revenue for clients like Microsoft, Dell, SAP, Adobe, Marketo and Pulse Secure. This is precisely how I feel about moving on in my career.

Planning 40

Planning Terms and Conditions Work Management B2B Sales 40

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Adobe Experience Cloud Blog

MAY 20, 2011

As we looked into the use of technology for marketing and spoke with clients, we realized the potential of automation to improve any aspect of marketing, whether it’s brand and category management, promotion and pricing, demand generation and leads or finding insights on the consumer and customer experience.

Analytics 48

Analytics Enterprise Management Organization Marketing Management 48

Oktopost

FEBRUARY 1, 2024

This is crucial, considering that at any given point, only 5% of your target customers are “in the market.” Based on the popular 95-5 rule, 95% of your target customers are not yet prepared to buy – but still need your attention. Analytics and Reporting Most brand marketing tools will offer analytics and reporting.

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

SmartBug Media

DECEMBER 12, 2019

Full integration into existing workflows such as HubSpot, Marketo, and Salesforce. It can: Give your sales leadership targeted sales lead lists, opportunity alerts to act on, predictive insights to focus on, all from a world-class business contact database.

Zoominfo 81

Zoominfo Class Marketing Automation Services Enterprise Management 81

Webbiquity

SEPTEMBER 10, 2012

Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Blair Christie. BlairChristie. Elyse DeVries. She also blogs at Social Media Paige. Lee Anne Orange.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. Blair Christie. BlairChristie. Elyse DeVries. She also blogs at Social Media Paige. Lee Anne Orange.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SWZD

OCTOBER 16, 2019

Whether it is new generations, automation, economic or government challenges, we are in this very interesting position where the ‘Future of Work’ is something that nobody has a clear answer to, and everybody needs a trusted advisor to rely on. We like to use a lot of client case studies.”. Leveraging Technology.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

See my earlier post on post on creating a social media governance board on ways to organize your social media efforts internally. Social marketing is not just for the top of the demand generation funnel. Do we have the human resources to commit to social marketing? You ain’t seen nothing yet!

Social Marketing 48

Social Marketing Allocation Planning B2B Thought Leadership 48

Convince & Convert

FEBRUARY 16, 2012

Eric : I don’t know if you saw the new homepage that Marketo launched. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. Justin : Some of the things are internal focus, the operationalization and governance of social. Marketo.com ? Jay : I did. Eric : For lack of a better description.

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Adobe Marketo Engage. LEARN MORE. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Adobe Marketo Engage. LEARN MORE. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98