Marketing Insider Group

NOVEMBER 18, 2020

Develop and Invest in Marketing ROI Metrics. Align and Build Ongoing Partnerships with Sales. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. The majority of outsourced marketing efforts are executed via retainers, according to the last year’s B2B Marketing Mix Report.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. You might think of that as sales operations.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

Metadata

SEPTEMBER 29, 2022

[Insert the collective sighs of marketers.]. Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode.

Cost per Lead 98

Cost per Lead Ideal Customer Profiles Budget Programs CPL 98

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Think Beyond Personas (B2B customers are B2C customers, too).

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Madison Logic

NOVEMBER 30, 2023

We face a changing B2B buying landscape with longer sales cycles and larger buying committees made up of increasingly independent decision-makers. This allows your sales team to better connect with key decision-maker and convert conversations into opportunities and wins.

Demand 52

Demand Brand Identity Branding Work Management 52

DealSignal

NOVEMBER 1, 2022

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]B2B lead generation is tricky but not impossible today! Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. is the question many marketers ask. How to improve lead quality?”

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) Who is your brand trying to target, and who could you bring into the fold?

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

SnapApp

JULY 26, 2018

Today, marketing professionals are expected to be multi-dimensional, but often are held accountable to different metrics and rely on different skills and expertise based on their unique position. Check out this snapshot I get from Google with a generic search for “marketing jobs.”. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Content Marketing Institute

JANUARY 25, 2019

Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. TIP: Make sure your personas are up to date. For the biggest effect, you need to spend wisely.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

DealSignal

MAY 15, 2022

With tools like Google Analytics, web tracking also enables you to use cookies to track specific users and IP addresses within your company’s website platform. Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. She spent the first 12 years of her career on the PR side of marketing. Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

DealSignal

MAY 3, 2021

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time, and are likely to make a decision before ever talking to your sales team. Intent data allows you to identify and target these specific folks, almost in real-time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

ViewPoint

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads MQL 120

xiQ

AUGUST 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a truck. Unifying Strategic Sales and Marketing. Unifying Strategic Sales and Marketing.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 62

xiQ

AUGUST 4, 2018

Recently a “self-proclaimed” marketing influencer and “guru” described Account-Based Marketing by using the analogy “if marketing automation is a car then Account-based Marketing is a truck. Unifying Strategic Sales and Marketing. Unifying Strategic Sales and Marketing.

Account Based Marketing 59

Account Based Marketing Marketing Automation Services B2B Thought Leadership Ideal Customer Profiles 59

Televerde

SEPTEMBER 5, 2019

You’re here because you want to build your sales pipeline. You’re also not alone, as 75% of companies say closing more deals is their top sales priority. I think you’ll agree with me when I say: Building sales pipeline can be EXTREMELY hard! Fundamental #2: Define your sales stages. That’s great! two years ago to 6.8

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

Metadata

MARCH 25, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Then you’re done! Linkedin Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Consider Account-Based Marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. D- Demand Generation. G- Google. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Ranking Lead Scoring 100

SnapApp

SEPTEMBER 9, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

Seismic

MARCH 8, 2019

Sales lead quality? 2) Embracing an agile marketing plan . 3) Understanding the target audience. Author Philip Kotler contends, “The aim of marketing is to make selling superfluous; the aim of marketing is to know and understand the customer so well that the product or services fits and sells itself.” SEO ranking?

Planning 94

Planning Effectiveness Lead Ranking Lead Scoring 94

NuSpark Consulting

DECEMBER 31, 2011

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. Lead-to-sale conversion rate. How many qualified leads.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

DemandBase

SEPTEMBER 17, 2018

ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. The Rise of Revenue Ops: How Sales, Marketing and Business Ops Drive Growth. Sales, marketing and business ops are coalescing to form the rise of revenue ops. Time: 2:00 PM – 2:40 PM.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Walker Sands

NOVEMBER 20, 2020

From brand awareness to lead generation and sales enablement, the modern marketer needs to have a hand in everything. Generating positive ROI from marketing is an overarching goal all marketers strive for. Define Your Audience.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Metadata

NOVEMBER 16, 2017

The search marketing secret sauce. Search marketing remains one of the most profitable sources of lead generation and customer acquisition or as it’s commonly known in the B2B space: “demand generation” available on the market. The secret sauce in search marketing lies in customer intent.

Search Marketing 40

Search Marketing Paid Search Agency Top of Funnel Peer-to-peer 40

Pam Didner

JULY 5, 2020

However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? What are some examples of account-based marketing? How to plan and scale account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Hinge Marketing

MARCH 21, 2019

I would recommend demand generation programs and activities. B2B Demand Generation Versus Lead Generation. I am not talking about lead generation—although that effort is very important as well. Demand generation is a longer commitment and focuses on creating a want or need for your services.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 101

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

KoMarketing Associates

JANUARY 17, 2019

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We’ve got the email part of marketing automation down. And that’s only one of B2B marketers’ new capabilities.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Yes we can increase website traffic.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Heinz Marketing

JANUARY 15, 2018

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 51

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 51

The ROI Guy

JANUARY 20, 2011

which adds graphics capability, better registration control and several other key features, which can now be integrated and used with any new tools, or in any of over 1,000+ current sales and marketing tool campaigns. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

SMB 40

SMB ROI Marketing Budget Work Management 40

Ambal's Amusings

OCTOBER 15, 2009

Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100