trigger 
Customer Experience Matrix
AUGUST 28, 2008
Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. I’ve tentatively come up with the following list. Outbound campaigns: generate mass emails to internal or imported lists and manage responses. Ah, but what applications?
Customer Experience Matrix
APRIL 21, 2009
This makes sense to a certain degree, since a demand generation system allows vastly more activity, specified in more detail, than was possible without one. I’ve created a little poll using SurveyMonkey – if you’ve implemented a demand generation system, please click below to fill it out. Click here to take survey.
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Customer Experience Matrix
APRIL 5, 2009
As the industry matures, second-generation products are designed to improve on the original products, either by adding new capabilities or by delivering the same capabilities faster, easier or cheaper. This leads to more variety as vendors experiment with different approaches to a now-defined problem.
Customer Experience Matrix
SEPTEMBER 1, 2009
Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.
Customer Experience Matrix
JUNE 25, 2008
My understanding of competitive products was that they had similar capabilities, at least hypothetically, so I choose not to list that as a Market2Lead specialty. But I recently spoke with on-demand business intelligence vendor LucidEra , who also said they had found that demand generation systems could not integrate such information.
Customer Experience Matrix
MARCH 18, 2009
Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. It’s actually quite a long story, dating back to the company’s initial sales automation system in 1997, followed by its MarketingView demand generation product in 1999. So now the story can be told.
Customer Experience Matrix
AUGUST 14, 2014
It draws from Web information, government lists, and similarity to the client’s current customer base. It expects to focus on finding trigger events and advising salespeople about the best ways to approach each prospect. Gagein sends alerts on trigger events in media, social or public Web sites.
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