SmartBug Media

APRIL 15, 2020

We juggle lead generation, demand generation, CRM management, partnerships, teammate training, securing buy-in, and so much more. Among all the responsibilities, one that continues to be a challenge is generating the right amount of traffic and leads for organizations. Stage: Top of funnel.

Top of Funnel 93

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 93

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. An intent-based email marketing campaign is one that targets prospective buyers as soon as they show interest in a particular topic.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

LeanData

MARCH 30, 2022

Marketing Automation solutions like Hubspot, Marketo, Eloqua and Pardot enable companies to better manage their various marketing campaigns, which directly feeds into lead generation for the revenue team. But, once again, it’s up to someone (or something) to perform an action with this object.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98

ANNUITAS

AUGUST 19, 2010

It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management.    While marketing automation can automate lead management, it cannot deliver lead management. 

Work Management 100

Work Management Marketing Management Lead Ranking Marketing Automation Services 100