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Top 10 Demand Generation Tools for 2024

Oktopost

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

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Demand Generation Strategies & Lead Management Processes First

ViewPoint

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

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Demand Generation and Lead Management Explained

The Effective Marketer

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management.

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3 Common Mistakes in Demand Generation

ANNUITAS

Marketers are often eager to get started on the road to Demand Process Transformation℠. Three common mistakes can wreak havoc on demand generation planning, no matter how ready you think you are to move forward. Indeed, any company moving toward transforming demand generation must take all of these elements into account.

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A Structured Approach to Demand Generation Analytics

ANNUITAS

Demand generation leaders know it’s not true, though. And most marketing and sales data is just that — garbage. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Garbage in; garbage out.

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Battle of the Gens: Demand Generation vs. Lead Generation

The Mx Group

B2B marketers are experiencing more pressure than ever to increase the quantity and quality of leads, outsmart the competition, and prove ROI in the process. If it’s demand generation vs. lead generation, which helps the most? Lead generation is the harvesting of that demand.

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Lead Generation vs Demand Generation

Albacross

When it comes to driving traffic and converting visitors to your site, there are two ways to do this: through lead generation and demand generation. These marketing funnels have been around for a while now and are part of your bigger content marketing strategy. How to utilize lead generation?