Demand Generation, Generation and Lead Management

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations

Habits of Customer-Centric Marketers: Q&A with Donna Danis

Cintell

FEBRUARY 15, 2016

Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. In this role, Donna helps clients with demand generation strategies, demand generation process and practice redesign, customer buying cycle and persona analysis, sales and marketing alignment, and lead management processes.

Buyer Personas

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking

B2B Marketing Zone

Cintell

Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Habits of Customer-Centric Marketers: Q&A with Donna Danis

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