article thumbnail

Top 10 Demand Generation Tools for 2024

Oktopost

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

article thumbnail

Demand Generation Strategies & Lead Management Processes First

ViewPoint

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation and Lead Management Explained

The Effective Marketer

Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management.

article thumbnail

3 Common Mistakes in Demand Generation

ANNUITAS

Three common mistakes can wreak havoc on demand generation planning, no matter how ready you think you are to move forward. However, without sound strategy that puts the buyer as the focal point, new content is at risk of missing the mark with target personas and ultimately, buyers. Trust the process.

article thumbnail

A Structured Approach to Demand Generation Analytics

ANNUITAS

Demand generation leaders know it’s not true, though. So what is the key to better demand generation analytics? How can we better tie buying and content/channel interactions to opportunities and closed revenue in a closed-loop fashion — to fuel our demand process optimization ? Garbage in; garbage out.

article thumbnail

Battle of the Gens: Demand Generation vs. Lead Generation

The Mx Group

If it’s demand generation vs. lead generation, which helps the most? While some may use the terms interchangeably, confusing demand generation with lead generation can dilute your strategy and lead to disappointing results. Lead generation is the harvesting of that demand.

article thumbnail

Lead Generation vs Demand Generation

Albacross

When it comes to driving traffic and converting visitors to your site, there are two ways to do this: through lead generation and demand generation. Content is crucial in today’s marketing world and plays a vital role in both, lead and demand generation. How to utilize lead generation?