Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. By coincidence I ran into an account executive at LookbookHQ who I went to school with at an airport. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

MARCH 23, 2021

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. Lots of companies have success with in-depth educational videos that exceed 30 minutes.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

NOVEMBER 11, 2016

Lenovo’s marketing efforts had primarily consisted of tactics at the bottom of the funnel. Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. Finalists: Cisco, Marketo. Winner: Lenovo with agency partner Traction.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Act-On now uses video extensively throughout their entire marketing and sales funnels.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. Then you’re done! Linkedin Ads. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Interested in demand generation best practices and Napa Valley wineries?

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. As with other Vidyard video offerings, Personalized Video integrates with leading marketing automation and CRM solutions including Salesforce, Marketo, Oracle Marketing Cloud and Act-On. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. We have sold out of all our inventory and are scrambling to keep up with the demand thanks to all the inquiries coming from our videos. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

SmartBug Media

NOVEMBER 21, 2022

Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Expand your reach within those accounts. Engage those accounts with relevant content and outreach. Social selling is a crucial aspect of account-based marketing. ContactMonkey.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Adobe Experience Cloud Blog

MAY 22, 2019

When mastered, demand generation can help transform even an underdog brand into a market leader. The goal of demand generation isn’t overnight success, but a gradual, methodical shift in perception among your audience. Demand capture does just what its name implies: captures active demand.

Top of Funnel 134

Top of Funnel Demand Demand Generation Agencies Enterprise Management 134

Content Marketing Institute

NOVEMBER 1, 2018

Content marketers love webinars (and find them especially effective in the middle stages of the funnel, according to new demand generation research from CMI ). Here’s a recap of those favorites (top pick listed first): Account-based marketing (ABM). Demand generation. Salesforce. Demandbase.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Vidyard

OCTOBER 20, 2015

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event. To date, the video has received thousands of views on YouTube and social media networks.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. Its holiday video averaged 80 percent viewership.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Lattice Engines then amplifies the videos’ reach on social with GaggleAMP and Hootsuite through email via Marketo. Winner: Zuora.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Adobe Experience Cloud Blog

OCTOBER 16, 2012

This post is an excerpt from the eBook, “How to Build and Operate a Content Marketing Machine,” to be co-published by Marketo and Kapost later this month. To get an advanced copy and learn more about content marketing practices, sign up for today’s webinar of the same name co-hosted by Toby and Marketo’s Jason Miller on October 16th.

Top of Funnel 48

Top of Funnel Marketing Funnels Traffic Campaigns 48

Vidyard

FEBRUARY 25, 2015

Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance. Pulling it all Together The last step in attributing video really depends on how your sales program is set up.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Vidyard

OCTOBER 27, 2019

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. But it really depends on your subject matter and what you’re trying to achieve.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

PathFactory

OCTOBER 31, 2019

Funnel stage. Maybe you bounced around from vendor websites to review sites to YouTube product unboxings. To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. B2B buyer behaviour is much the same.

Lead Nurturing 45

Lead Nurturing Marketo Lead Scoring Lead Ranking 45

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Adobe Marketo Engage. Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Adobe Marketo Engage. Fine-tune how teams collaborate by assigning tasks, managing approvals, and monitoring team performance. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98