Remove funnel

The Effective Marketer

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Getting Started Guide for Marketing Automation

The Effective Marketer

What does the sales and marketing funnels look like? Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel. Demand Generation: Marketo’s Secret Sauce , by Marketo. The Definitive Guide to Lead Scoring , by Marketo.