SnapApp

FEBRUARY 23, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content. ” - David Meerman Scott. Check out her presentation here.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . One way they’re doing that is through content-enabled campaigns. . Follow-Up.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . One way they’re doing that is through content-enabled campaigns. . Follow-Up.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

FEBRUARY 22, 2016

Multi-touch Demand Generation. As our Tuesday continued, next up on my list was going to see SnapApp’s very own Director of Marketing, Vanessa Porter , discuss “ How to Build a Multi-Touch DemandGen Campaign using Interactive Content.” . What a way to get us ready for the rest of the week, am I right? . Image source: @quary.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . Common tool used: Marketo. . #3:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

OCTOBER 18, 2018

In fact, according to BrightTALK , 80% of marketers report that their demand generation efforts are only slightly or somewhat effective. Many marketers tend to overlook the customer journey, and instead, launch generalized, one-size-fits-all materials that fall flat. Better Demand Gen: Avoid the Pitfalls.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48