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Biznology

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Getting to ABM: notes from the field

Biznology

JULY 26, 2017

David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy. Together, we merged the marketing and sales funnels.

Top of Funnel 164
Top of Funnel Account Based Marketing ABM Lead Ranking 164
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Keeping up with ABM: tips from the FlipMyFunnel conference

Biznology

AUGUST 17, 2018

ABM is being adopted widely, but it’s not a replacement for the traditional demand generation funnel. Catina Martinez of Pluralsight makes sure to meet weekly with her sales counterparts, to explain their specific roles in upcoming campaigns, and work together on effective account penetration strategies.

Account Based Marketing 116
Account Based Marketing ABM Conference Tips 116
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