Remove funnel

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Next Generation Growth Marketing: The Evolution Towards Strategic Demand

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Successful marketing is no longer only about the top of the funnel and acquiring customers – it’s about acquiring customers who are going to stick around. Too often Growth Marketing in practice is just an evolution of a tactical lead generation mindset – where the ‘value’ seems to get lost in translation. Upper funnel focused.

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6 Components of a Perpetual Demand Generation Program

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What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Data impacts so many different components of Demand Generation.