Trending Sources

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns. Your B2B Lead Generation can be hit –  hard — if you can’t analyze your content. Maybe not. Ours didn’t.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns. Your B2B Lead Generation can be hit –  hard — if you can’t analyze your content. Maybe not. Ours didn’t.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  Books are listed by funnel category. Balancing the Demand Equation.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are 10 things your CEO needs to know about B2B demand generation. B2B demand generation works the same way.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing. know which half."

A Demand Generation Primer by DemandCon Presenters Lesson 2

Savvy B2B Marketing

On Monday we ran the first post in this series clearing up the misconceptions between Demand Generation and Lead Generation. Is your organization struggling with Demand Generation strategies? Would you like to a deep dive fast course in how to get better at creating and nuturing the entire sales funnel not just the top Lead Gen portion?

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Marketing automation and CRM have now become mature, so Captora can now attack the ineffectiveness across the top of funnel. How to add brains and reach to our customer’s beautiful/brand-centric websites.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. All campaigns were built and launched in Marketo, a leading marketing automation platform. This article originally appeared in Demand Gen Report. Re-posted with permission.

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Instead of seeing marketing tactics in isolation, marketers need an end-to-end view of buyer engagement.  It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. Balance : How many prospects are in each stage of the sales funnel? So how do you do it? Image: Courtesy of Localytics .

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing. know which half."

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

Marketo announced an open ecosystem platform strategy. • Act-On raised $42 million and appears heading for an IPO. Marketo has done a couple of acquisitions. TrustRadius , an online community designed to help business software users make better product selection, implementation, and usage decisions, just released their first-ever “ Buyer’s Guide to Marketing Automation Software.”.

The Definitive Guide to B2B Demand Generation – How to Find New Customers – is right here and free

Fearless Competitor

Get the Definitive Guide to B2B Demand Generation| How to Find New Customers right here on this blog, by filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. Name and email and you are done.

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4 Components of Successful Demand Generation Marketing

Modern B2B Marketing

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand. So, what does it mean to be a demand generation marketer? Demand marketers help qualify lead readiness.

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. And that’s because today marketing owns just as much of the pipeline as sales does, and conversion rate is a great indicator of pipeline health—starting from the marketing end of the funnel. Takeaway?

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. preference, lead generation) isn't new, just more intense. inbound lead generation with more targeted, proactive campaigns. B2B Marketing. know which half."

How to Craft a B2B Demand Generation Programs that Works

Fearless Competitor

Want to create a B2b Demand Generation program that really works? If so, download and read this white paper, originally sponsored by @marketo. Get the Definitive Guide to B2B Demand Generation | How to Find New Customers right here on this blog, by filling out the form here. How to Find New Customers. Get free marketing advice. To

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. Jon Miller. How did they do it? Sophisticated and savvy marketing.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Jon Miller is the VP Marketing and Co-Founder of Marketo. The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

Predictive scoring and profiling technologies add tremendous value when it comes to sales and marketing workflows for account or lead prioritization, inbound marketing and demand generation, so it’s a natural extension to bring these advanced techniques into your advertising strategies,” said Vik Singh, co-founder and CEO of Infer. Building Data-Rich Profiles for Hyper-Segmentation.

Measuring The Success Of Your Demand Generation Efforts

Modern B2B Marketing

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. As a B2B marketer, you may have a limitless supply of tools and channels to drive leads into the top of your funnel.

Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”

Modern B2B Marketing

Author: Maggie Jones What happens when a rock star marketer, an excitable mascot, and Marketo employees with phenomenal dance moves get together? Lead generation, of course! But before you dive in, check out the music video — who knew generating leads could be so fun? Click here to watch “Gotta Get Lead Generation” LYRICS. Take a journey in the funnel.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? The funnels look different, conversion rates are different, the impact of marketing and sales on revenue is different. HS: Where did the idea for Full Circle CRM’s product come from? It was the third time they had worked on such a request. HS: Thanks Bonnie!

The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

Views You Can Use: How to Measure and Maximize Video’s Impact Throughout the Funnel. We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. When planning new video campaigns, we map everything back to the funnel. We also create videos for post-funnel to engage our customers.

Video 49

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do I get SEO credit for using “top of the funnel”?) My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information.

3 Creative Ways to Boost Lead Generation with Video

Modern B2B Marketing

You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. How has video worked for your team’s lead generation efforts? It’s your M.O.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. This is not a knock on products from companies such as Marketo, Eloqua, Silverpop, Neolane, and Pardot.

Buy 58

Get Sh*t Done: 3 Phases to Putting Marketing Goals Into Action

Captora

Here, three areas to focus when you start executing on your marketing goals: Demand Intent. Intent data not only lets sales and marketing teams know who to call, but also when to call and what to say to encourage the prospect to continue through the funnel,” Thomas Koletas writes on Marketing Land. Productivity content marketing demand generation Digital Marketing marketing reportin

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. company who slightly expands your demographic, like a younger or older generation. Demand Generation b2b

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

In fact, 61% of B2B marketers cite generating high-quality leads as their No. Part of the problem is that everywhere you look, someone is telling you about new-and-better ways to generate leads. We’ve analyzed the data and have found that there are two strategies that consistently work well for generating leads: content marketing and in-person connections. Company Blog. Period.

The Importance of Personalization in BtoB Marketing today

Fearless Competitor

This has been a popular topic on both the Marketo and Hubspot blog. Let me explain what we did at Find New Customers, the new Florida-based demand generation agency and the nicest company in BtoB marketing today. If you can afford Hubspot or Marketo, great. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Fearless Competitor , Find New Customers , sales challenges , sales funnel , Sales Leads. Hey Tampa/St. If you want marketing results, you need to personalize the content you send out.

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How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. What do you think?

Step 3: What you do when a visitor to your website is NOT ready to buy?

Fearless Competitor

Marketing Automation – This is where marketing tools like Act-On Software, Marketo and Pardot become invaluable. B2B demand generation B2B lead generation b2b lead generation companies Business relationships Buyer Personas lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation marketing campaigns sales challenges sales funnel Sales Leads

Trust 33

Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic

Modern B2B Marketing

by Jason Miller Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and genuine expertise in and around optimizing the sales funnel has garnered his blog a dedicated audience. B2B Marketing Marketing Funnel Thought Leader InterviewsFor more on Craig Rosenberg check out his blog Funnelholic

B2B 11

Why Find New Customers is the best name of any Marketing Agency

Fearless Competitor

Originally sponsored by Marketo and edited by one of the top sales authors in the USA, it’s still one of the best papers ever written on BtoB lead generation you’ll ever find. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Chief Marketing Officer , CMO Challenges and Opportunities , Find New Customers , Marketing , Marketing Automation , marketing campaigns , marketing funnel , marketing sales , sales challenges , Sales Leads , sales-ready leads. What do you think?

Are These 5 Mistakes Preventing Your B2B Marketing Success?

B2B Marketing Insider

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their  demand generation budgets to grow by 20% or more in 2015.  In addition, 36% report that their budgets will increase 1% to 10% in the coming year. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts. Top-of-the-funnel heavy, that is.

6 Must-Have Website Calls-to-Action that are Sure to Convert

Modern B2B Marketing

Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Because your website is often your first line of communication with a lead, make sure that your website contains numerous targeted CTAs, speaking to leads in every stage of the sales funnel. Another common way to generate leads on your website is through your content asset downloads.