Webbiquity
JANUARY 27, 2011
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Guest post by Lauren Carlson.
Webbiquity
JULY 12, 2016
Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. 1) Marketo.
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Webbiquity
AUGUST 29, 2011
Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. Squarespace is a generally well-regarded tool with reasonable design functionality for building natively search-optimized websites and blogs. Pricing: $150-$600 per year ($12-$50 per month).
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.
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