Content Marketing Institute

JANUARY 25, 2019

If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. TIP: Make sure your personas are up to date.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) Who is your brand trying to target, and who could you bring into the fold?

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. Let’s discuss how to support sales from different roles.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Valasys

JUNE 12, 2020

Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value customers. Scoring, Selecting and Prioritizing Your Target Accounts. Profiling and Persona Discovery.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. She spent the first 12 years of her career on the PR side of marketing. Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. Demand Generation.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Metadata

MARCH 25, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Engagio

DECEMBER 12, 2019

How many times have you tried to activate direct mail, sales, advertising or other campaigns for people at accounts when certain criteria at the account level is met, but you can’t because you use a traditional lead/contact based platform? Orchestrate leverages two major feature areas: Audience Management and Automations.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

chiefmartech

FEBRUARY 14, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. When any organization endeavors to implement account-based marketing, there comes a point where their reporting framework must follow suit. Technical: Lead-to-Account Mapping. Technical: Planning.

Account Based Marketing 42

Account Based Marketing ABM Contacts CRM 42

Metadata

MARCH 26, 2021

Optimizing your advertising in an increasingly crowded digital landscape This time last year we realized there had to be a better way to gain more efficiency in our targeting, and the ability to test our copy and creatives at scale. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.     2.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Pam Didner

JANUARY 17, 2022

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. He had one question: What could he do to be a successful sales enablement manager? He had one question: What could he do to be a successful sales enablement manager? New Year, New Job!

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

Televerde

SEPTEMBER 5, 2019

You’re here because you want to build your sales pipeline. You’re also not alone, as 75% of companies say closing more deals is their top sales priority. I think you’ll agree with me when I say: Building sales pipeline can be EXTREMELY hard! Fundamental #2: Define your sales stages. That’s great! two years ago to 6.8

Ideal Customer Profiles 40

Ideal Customer Profiles Lead Ranking Top of Funnel Marketing Qualified Leads 40

PureB2B

MARCH 22, 2017

Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns. Facebook and Twitter are trailing email when it comes to acquiring new customers. Personalized Email Marketing. No one appreciates generic or template-style emails, that’s for sure.

Email Marketing 80

Email Marketing Lead Ranking Lead Scoring Sales Qualified Leads 80

Webbiquity

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Say no to automation done for “the sake of automation.”

Automation 210

Automation Marketing Automation Services Buyer Personas Skype 210

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

PureB2B

MARCH 22, 2017

Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns. Facebook and Twitter are trailing email when it comes to acquiring new customers. Personalized Email Marketing. No one appreciates generic or template-style emails, that’s for sure.

Lead Ranking 62

Lead Ranking Email Marketing Lead Scoring Sales Qualified Leads 62

DealSignal

MAY 3, 2018

A Q&A on the Future of Data-Driven Marketing. It’s impacting how marketing and sales activities are planned and executed. Rob Weedn digs deeper: How is data-driven marketing impacting the way B2B marketers are approaching their sales and marketing efforts? Data drives better business decisions.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Marketing Insider Group

AUGUST 30, 2019

Beyond the spend that’s allocated to marketing personnel and agency partnerships, the top three tactical areas where marketers invested that 10%, as identified by the report, include website development, digital marketing and tradeshows and events. Consider Account-Based Marketing. Embrace Automation and Martech.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

LEADership

AUGUST 12, 2014

Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will. Are you looking to accelerate demand generation?

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 40

Tony Zambito

MAY 1, 2011

  If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers?    Marketing, as we know it today, will see its’ percent of activities devoted to social marketing increase past 50% over the next two years. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

NOVEMBER 28, 2010

  It is puzzling to see that companies continue to “arm” their sales and marketing organizations with scripts.    Treating social media basically just as another form of a brochure.   I’m not sure sales and marketing were ever in “control” of the buyer. 

Social Media 100

Social Media Peer-to-peer Buy Media 100

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. Powerful Content Delivery.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Tony Zambito

MAY 18, 2011

  This phenomenon is causing turmoil in the rank and file infrastructure of B2B Marketing and B2B Sales.  Social Goals :  buyer behavior, as well as the foundational principle behind buyer persona development, is goal oriented.  Engage the Social Buyer Persona (buyerpersonainsights.com).

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Metadata

SEPTEMBER 1, 2022

This guide walks you through the features you should look for in demand generation tools, red flags to avoid, and a description of three top-notch tools. You’ll come away with some great info about demand gen tools that will help your company increase conversion rates and load up your sales funnel with high-quality leads.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Budget Programs Paid Content 52

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Lead nurturing and lead scoring are key to B2B marketing success. searchcircus : "Stop talking to gobbledygook," says marketing strategist David Meerman Scott.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Vidyard

OCTOBER 18, 2016

Here are four strategies to help you drive real business results with your video marketing. Map video content to your buyer journey and buyer personas. Same idea goes for your buyer personas. Align Marketing and Sales for efficiency and stronger results. The good news is: you don’t have to be one of them!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk! This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

You don’t have that kind of a marketing budget; smaller as it may be in these tough times, yet a lot is expected of you or your marketing team. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) This white paper aims to change that perception of them.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. Are you targeting final decision makers, users and/or influencers? WHAT : What do you expect your list to do? WHAT : What do you expect your list to do? Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

The ROI Guy

JANUARY 20, 2011

which adds graphics capability, better registration control and several other key features, which can now be integrated and used with any new tools, or in any of over 1,000+ current sales and marketing tool campaigns. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

SMB 40

SMB ROI Marketing Budget Work Management 40

Industrial Marketing Today

APRIL 30, 2010

By feeding new leads into the beginning of a program (instead of just adding them to the list for the next send) you’ll get much more use out of your nurturing program content and tell your leads a consistent story at the same time. Hold some in reserve to use as an offer during an inside sales call to follow-up.

Planning 60

Planning B2B Marketing Emarketing B2B 60